Native advertising displays paid advertisements that align with the tone and style of the page where it is put up. This distinguishing feature of such paid content is that they are non-disruptive and blend with the page’s look and feel. So, the native ads do not appear like regular ads that pop out. Where are […]
Introduction Now lead generation ads have got a fillip because LinkedIn’s new exciting feature called Lead Gen Forms makes it possible to generate leads while using the LinkedIn app. LinkedIn states that most conversions happen via the mobile app; therefore when using this feature ensure to prioritize mobile ads. LinkedIn believes that web forms do […]
Although organic SEO is the best way to build a website’s reputation, it has to be said – it takes time. So there is no harm in applying a hybrid model. One that employs the best of both worlds – organic and paid SEO. This way, not only are you kickstarting the website traffic generation […]
Google Tag Manager is a free tool that allows an individual to track the number of conversions on his/her website. A simple add-on (that adds tracking pixels to a mobile app or website) helps access the data. It serves as a bridge between web developers and marketers. Common tags required for PPC marketing such as […]
Digital marketing is called by many names such as Internet marketing, online marketing, content marketing, etc. There is no denying that digital marketing has transformed the dynamics of consumerism, trade, and industry. Traditional ways of marketing have been superseded and replaced by digital initiatives. The Internet is currently a very powerful source of information, innovation, […]
The State of Things The ideas below are not just in keeping with the ongoing COVID-19 pandemic but also to help start-ups survive in a world of tech giants. The COVID-19 crisis has seen to 31% of businesses shutting down permanently, according to FastCompany. 41% of business were left with little choice but to access […]
The world is online, and that’s a fact. You may be reading this in 2020 and going, “Emails, we can understand. But how does SMS still hold relevance in business? We’ve all transitioned to Whatsapp and Instagram now.” Instead of engaging you in an argument, we shall let some facts speak for themselves. Permission-Based […]
