Are Print Ads Really Effective?

Results speak louder then rumours. That said, it is only fair to test the effectiveness of print ads against real results. Is this ad medium dead, thriving, or somewhere in between?   People Interaction Despite the Digital Age and its growing prominence in everyone’s lives, people are still drawn to good old-fashioned paper products. These […]

How Does OOH Media Advertising Work?

The Basics of OOH Advertising The very words’ Offline Advertising’ can make some people go, “But everyone, and their grandmothers, are online these days.” But many have underestimated the sheer marketing power (even genius) of Out-Of-Home (OOH) advertising. The public approach in engaging customers never gets old As non-digital and traditional it is, the idea […]