What Is Digital Marketing And Its Types?

Digital marketing is called by many names such as Internet marketing, online marketing, content marketing, etc. There is no denying that digital marketing has transformed the dynamics of consumerism, trade, and industry. Traditional ways of marketing have been superseded and replaced by digital initiatives. The Internet is currently a very powerful source of information, innovation, truth, action, entertainment and consumerism. Leveraging the Internet is accessing billions of Internet users across the globe. Digital marketing utilizes the power of the Internet to reach users from across the length and breadth of the planet – this aspect makes it a very powerful tool for organizations.

What Are The Types Of Digital Marketing?

Digital marketing has grown from being channelized through online marketing campaigns to newer dimensions. In fact, billboards, TV, radio, which are the offline digital marketing media, still play a role in present-day digital marketing.

The following are the main broad categories of digital marketing:

Search engine optimization

Abbreviated as SEO, this digital marketing branch has two sub-categories, namely, on-page and off-page SEO. On-page SEO is focused on building the content so that visitors are engaged to take action after reading quality content. Off-page SEO deals with activities such as back-linking. Ultimately, the goal of SEO is to increase the number of visitors that visit the site. So that search engines such as Google rank the site highly on search results.

Pay Per Click (PPC)

In PPC, advertisers buy visits to a site if their advertised ads are clicked. The advertisers pay a fee for every click made. A popular form of PPC is search engine advertising, in which advertisers place bids for placing ads in sponsored links of a search engine when a user searches based on a keyword that is relevant to the advertised product/service.

Social media marketing

Social media is being used by more and more people daily. Popular social media platforms such as Facebook, Twitter, and LinkedIn, are being used by millions of people worldwide. The amount of users on these social platforms provides advertisers opportunities to market their products and services on such platforms. Not only can advertisers target specific demographic groups, but they can expect more conversions by way of product enquiries, sales, and purchases. So it is not uncommon to see many product companies posting ads on social media sites, having dedicated landing pages etc.

Content marketing

Although the Internet is now multi-media, a large number of users still read textual content. This is where content marketing comes into the picture. By providing quality information, content marketing can serve customers’ needs for information, guidance, and therein invest an opportunity to get a sale, product enquiry, or service request. In digital marketing, content marketing is viewed as the bread and butter of long-term marketing and is considered to have slow but long-term and permanent results.

Email marketing

Modern technology provides an opportunity to send personalized communication in the form of email marketing messages. When sent to a person’s email inbox, there are more chances of the person reading it. But it is important to also send emails with the consent of the recipients. Email marketing is therefore done best, if done ethically. There are many email marketers who send mass emails to recipients without their consent. Although this could yield results, it is generally considered bad marketing considering that it may lead to a poor brand reputation.

Affiliate marketing

This is an online marketing methodology that allows affiliates of a product or service owner to earn a commission if the affiliates refer to the product or service. Affiliates can also earn a commission if the product is sold, even though the affiliate has not manufactured the product. In simpler words, affiliate marketing can be as simple as sharing information on a product or service on a blog, website, or social media platform. Each time a user clicks through the link that the affiliate has shared, they earn a commission. Each time a user purchases the product they visited via the shared link, the affiliate earns more commission.


The aforementioned are the broad categories of digital marketing. Unlike what people think, digital marketing is as difficult as traditional marketing but has a wider, larger, and vaster impact. We at Mo Mantra put in a lot of thought and planning and ensure that digital marketing is done adequately.


Mo Mantra helps organizations turn into money-spinners through effective Digital Marketing!

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