Key Principle of Growth Marketing on LinkedIn.

Marketers often tend to cater to one element of the marketing strategy through a singular outlook. Typically marketers spend more on-demand marketing than brand marketing. However, the research shows that balanced investment in both can help to optimize your growth marketing. These are the key principles that call for a Balanced Approach to your Brand. […]

How The Real Estate Sector Uses Digital Performance Marketing Channels?

The real estate business is increasingly finding itself moving more towards digital marketing strategies. Online engagement is the best way now to find interested potential buyers. But for digital advertising in real estate, there remains the added problem of creating trust in the user to ensure conversion. Certain digital performance marketing channels are more useful […]

Convert Google Ad Users In Search, Video And Discovery Using Lead Form

New lead form extensions have now been extended to Google’s Search, Video, and Discovery. This means that when users click on any ad headline, they are directly led to the SERP (Search Engine Result Page) instead of taking users first to the advertiser’s landing page to submit the lead form.    For the user, it […]

Improve Your Digital Advertising Strategy With Performance Marketing

Performance marketing is the newest digital advertising that ensures that advertisers get the most out of their advertisements. Performance marketing is a specific advertising scheme where the advertisers only pay when a specific action occurs. It is an ad click, a conversion, a lead generation, or some other form of engagement.    How does performance […]

What Are Native Advertising And Its Types?

Native advertising displays paid advertisements that align with the tone and style of the page where it is put up. This distinguishing feature of such paid content is that they are non-disruptive and blend with the page’s look and feel. So, the native ads do not appear like regular ads that pop out. Where are […]

How to Use & Create LinkedIn Lead Generation Forms

Introduction Now lead generation ads have got a fillip because LinkedIn’s new exciting feature called Lead Gen Forms makes it possible to generate leads while using the LinkedIn app. LinkedIn states that most conversions happen via the mobile app; therefore when using this feature ensure to prioritize mobile ads. LinkedIn believes that web forms do […]

Different Ways To Get Website Traffic

Although organic SEO is the best way to build a website’s reputation, it has to be said – it takes time. So there is no harm in applying a hybrid model. One that employs the best of both worlds – organic and paid SEO. This way, not only are you kickstarting the website traffic generation […]

What Is Digital Marketing And Its Types?

Digital marketing is called by many names such as Internet marketing, online marketing, content marketing, etc. There is no denying that digital marketing has transformed the dynamics of consumerism, trade, and industry. Traditional ways of marketing have been superseded and replaced by digital initiatives. The Internet is currently a very powerful source of information, innovation, […]

How Start-ups Can Survive and Succeed!!

The State of Things The ideas below are not just in keeping with the ongoing COVID-19 pandemic but also to help start-ups survive in a world of tech giants. The COVID-19 crisis has seen to 31% of businesses shutting down permanently, according to FastCompany. 41% of business were left with little choice but to access […]

Does SMS and Email Marketing Help in the Growth of A Business?

The world is online, and that’s a fact. You may be reading this in 2020 and going, “Emails, we can understand. But how does SMS still hold relevance in business? We’ve all transitioned to Whatsapp and Instagram now.” Instead of engaging you in an argument, we shall let some facts speak for themselves.   Permission-Based […]