To be able to sing a catchy tune in your head the second you hear its first tone… To be able to recognize an advertisement milliseconds into its opening ‘number,’ which is essentially a tune, a tone, a ping, a jingle…
This is, oddly enough, great power to wield. Ask any advertiser or marketing expert like Mo Mantra and they, with a straight face, will tell you that the right combination of jingles can set their brand and product up for decades of success.
The Basic Yet Powerful Benefits of Jingles for Advertisements
This tune is designed to get stuck in your head, no joke—the catchier the jingle, the more effective its communication potential.
- They have great attractive appeal, meaning a jingle can make people sit up and listen, like children at a fair
- You won’t even need to display your product once people start to recall your signature jingle tune. Imagine the possibilities for radio advertising. Yes, radio is still around, and it is still popular
- The right jingle evokes memories, induces nostalgia, and provokes an emotional response all round
The earworm effect of jingles is nothing less than magical. It is even easier to find people to compose these sound effects, given the current 2k generation’s penchant for all things progressive, including the ‘trendy music’ scene.
Retentive Power of Jingles
No matter your age, you are sure to sink into a pool of nostalgia upon hearing a catchy tune that takes you back to your childhood. Jingles have much the same effect, only they do it in a matter of weeks or months instead of fermenting for years to create that singular retentive effect in consumers/customers.
How to Use Jingles in Advertisements
Begin by deciding whether you want your particular jingle to sound along with your company’s slogan or tagline, or if you prefer it to come a second before, even a second after.
- This is not a light or simple decision. In fact, it has potent psychological influences, owing to how people will react to the sound in connection with what they see on screen
- Remember that the sound alone is not your advertising framework, but how well the jingle frames the entire ad
- Think child-like while keeping in sync with the core theme or message of your service, brand, or product
- Needless to say, avoid disruptive and annoying jingling sounds. This will end up ticking customers off
- Jingles can be used by both local small businesses and national companies alike
- Radio and TV are the best, most effective places to use jingles in your adverts
Using Jingles After They Become Popular
Once your jingle becomes a household tune, you can ‘twist’ your ad campaigns a little.
- Make ad-actors vocalize the jingle. This creates a psychological sense of relatability and makes people (especially children) emulate and therefore remember the sound
- Alternatively, go for an all-silent approach during the first few minutes of your advertisement. This encourages viewers to make the jingle sound in their heads when a ‘cue’ appears on the screen. As the ad nears its finish, bring all sound back, and cue the jingle for optimum effect.
Mo Mantra has successfully created jingles for some popular brands with excellent results. Visit our website www.momantra.com and contact us. We will create some catchy corporate brand jingles for your brand to market your product and increase sales.