Google Tag Manager is a free tool that allows an individual to track the number of conversions on his/her website. A simple add-on (that adds tracking pixels to a mobile app or website) helps access the data. It serves as a bridge between web developers and marketers. Common tags required for PPC marketing such as […]
Digital marketing is called by many names such as Internet marketing, online marketing, content marketing, etc. There is no denying that digital marketing has transformed the dynamics of consumerism, trade, and industry. Traditional ways of marketing have been superseded and replaced by digital initiatives. The Internet is currently a very powerful source of information, innovation, […]
The State of Things The ideas below are not just in keeping with the ongoing COVID-19 pandemic but also to help start-ups survive in a world of tech giants. The COVID-19 crisis has seen to 31% of businesses shutting down permanently, according to FastCompany. 41% of business were left with little choice but to access […]
The world is online, and that’s a fact. You may be reading this in 2020 and going, “Emails, we can understand. But how does SMS still hold relevance in business? We’ve all transitioned to Whatsapp and Instagram now.” Instead of engaging you in an argument, we shall let some facts speak for themselves. Permission-Based […]
