The most common factor of these issues is people choosing quantity over quality. Unreadable fonts and making some common design mistakes can make your posts complete yet unfulfilled. Making minor changes in the way you post can help you reach more audiences and also be shareable and loved.

Take a look at the most common Social Media Design mistakes that people tend to make without even realizing it.

Some Common Social Media Design Mistakes to be Avoided

• Blurry Visuals

Do your composed images get blurry after posting them on our favorite social media platforms? You are not the only one, as the majority of the crowd is facing such complications. 

Uploading small image files tends to stretch the actual image resulting in damage to the quality of your original content and making it unprofessional. So using High-Resolution images is always preferable as large image files appear good even after being compressed.

• Fussy Fonts

Applying proper fonts is essential as it back-bones your content and gives a more professional look. The more your outcome looks professional, then it is more likely to be shared. You might get stuck in using prettier fonts for posts, but pretty fonts can deduct your reach credibility if it’s unreadable.

So choosing neat fonts like Arial, Verdana, and Helvetica which are easy to read is always recommended. As you have limited time to propagate your message to the viewers and you cannot afford to waste their time in understanding your context.

• Not Using Grids

Randomly posting texts in graphics is another common mistake that Social media marketers tend to make. Also not using proper alignment to your text can change the motive of your message, leading to unworthiness.

If you love adding abstract texts to your design for gaining attention, make sure your texts are properly aligned

• Limiting Viewing Options

Does your image look the same on a desktop as well as on a cell phone? If not it is very important for you to understand how your audience is viewing the content and adapt to the style accordingly.

It is not obligatory that your content would appear the same on different media platforms or devices. Having proper knowledge about your audience can help you create your content in a more specific way.

Hope these tips would thrive you in creating more engaging content and avoid you from making common Social Media Design Mistakes.         

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Here are six tips which one can learn from SEOs to improve your social media optimisation:

1. Strategy Optimisation –

To optimise a social media strategy, one needs to focus on increasing social media presence while achieving results that can be measured. The strategy can be optimized through the following –

• Social goals should be able to solve challenges
• One should extend the efforts even at the organisational level
• Focus only networks that add value
• Create a highly engaging content
• Identify the business opportunities which can come through the social network
• Engage the target audience instead of ignoring them
• Track the efforts improvise and finally market them

After proper documentation of the strategy, review and see where necessary improvisation is needed.

2. Keyword Research is a must –

SEO depends upon keyword research. It means identifying all those word-topics and phrases which the target audience uses for searching or surfing the web. On their identification, create relevant content for those keywords. The same principle applies to social media optimisation also. Here one needs to know what topics, keywords, or hashtags the target audience uses so that content relevant to their interests can be shared. This research will also help in learning when to use hashtags and phrases in the social media posts to make it relevant to the brand and have a higher chance of being found by the people.

3. Profile Optimisation –

Social media optimisation is similar to optimising a website for SEO. The only difference is that on social media, a company needs to optimise its profile. Creating a profile looks like an easy task for many businesses, but here is where SMO finds loopholes. If the profile is weak, then anything built on top of it will be challenging to maintain and thereby sustain. To make a durable profile, use a company logo as a profile photo, and the username should be the name of the company. All these will make your customers find you easily. Place a trackable link in the Bio so that it can lead back to the website. Add relevant keywords to the link in the Bio to attract more traffic. Also, complete the profile, 100% will capture more attention.

4. Content Optimisation –

Social media marketing cannot be successful if the content quality is not good. Content, both original and curated, needs to be of high-quality. The content should have a reliable heading, lots of relevant images, hashtags, and an appropriate length of the post.

5. Posting Schedule Optimisation –

The time of posting any of the social media posts is crucial. One should determine the best time to post and how often a post has to be reposted or repeated. According to the research, the best time to post is during the highest engagement of the target audience. Also, there should be a right frequency chosen to repost as not to harass the customer with a string of questions and headlines.

6. Use Social Media Analytics to track and improve –

Social Media Analytics should be used to track the SMO efforts undertaken. Google Analytics with UTM codes can help track the SMO efforts while helping with shortened URLs to attract more traffic to the website from the social media platforms to a specific campaign or a channel. Additionally, reports received from a social media marketing tool can give an exact picture of the effectiveness of the campaign.

Changes in the marketing effort take its own sweet time to show its impact. Social media marketing campaigns and their optimization will show a gradual but steady impact, and one has to keep on optimizing and striving to get better results.

What will Mo Mantra do?

Mo Mantra, with its blend of creativity and technology, will use all the possible SMO tactics to keep the content and the profile of the company highly engaging, thereby increasing brand awareness. Our team of art directors, designers, copywriters, and social media managers will look into completely optimizing your social media account so much that your online presence will work wonders for you. Furthermore, it will increase website traffic and lead to an increase in sales.
Why wait? Approach us at Mo mantra to revamp that social media account of yours and feel the difference.

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Given the COVID-19 pandemic, there have been serious implications on people, healthcare services and business. While the demand for medical care and essential goods skyrocket through the roof, consumers cut expenses on luxury goods such as fine dining, apparel, beauty, and hospitality. As the global economy succumbs to the recession, bankruptcies and corporate layoffs seem inevitable throughout 2020. As per the economic reports, the Gross Domestic Product (GDP) promises recovery only in Q2 2021.

Social Media Presence That Spreads Awareness

In such times, maintaining the brand image is your highest priority as many others crumble due to lack of funds and capitalization. With lesser competition, this is the perfect time to invest in your brand, its social media presence, increase followers and connect with the audience. First things first, conserve valuable cash and pause non-crucial marketing activities to retain the brand. Position your social media presence to convey a message of solidarity and hope, at this time. Relate the Covid-19 situation to your business, and rearrange your brand awareness priorities over lead generation activity.

When Content Is More Than Beautiful Wording

Reassess your guidelines and campaigns focusing on a better future using automated emails, video advertisements and other promotional material. Consumers are fearful of their future, so the tone, copy, keywords, visual imagery and presentation must be hopeful, comforting and positive. Now that social distancing and personal hygiene are of paramount importance, change your sales priorities and use media to spread awareness – a good idea would be to direct customers to reputable healthcare agency websites for verified information.

Do not take this as an opportunity to exploit your customers in their already-distressed situation, and mint easy money. It’s plain disrespectful and you will pay for it in the long-term.

Social Awareness That Creates A Ripple

In these times of crisis, direct your traffic and traction towards your brand using suitable material such as attractive and informative social media posts, videos and interviews. Moreover, many high-end brands have devoted themselves to manufacturing and distributing healthcare essentials to the public such as masks, gloves, and sanitizers. This helps them gain an edge over their competitors, connects them to the audience and performs a social duty above everything else.

There have been rise and drops in certain industries, such as healthcare and essential services. Get your in-house marketing team into work to create a trending hashtag, blogs and online visual content for information and entertainment. Prepare your business your website and social media presence for the future, by ensuring voice search and search engine optimization. Your sales resources should include digital funnel and social media presence to ensure conversions – more than your competitors.

Digital Marketing To Create An Impact

When it comes to digital marketing, search engine optimization (SEO) is used to achieve higher rankings in the search engine’s organic results. A complete framework in itself, SEO ensures high-speed, user-friendliness and easier navigation of the website. Organic search can make all the difference between leads, conversions, and engagement. Though Google owns 75 percent of the search market, we must concentrate on the other 25 percent as well – Bing, Internet Explorer and Yahoo. It builds credibility with efficient user experience, maximum visibility, increased traffic and conversions and intelligent keywords that can generate revenue.

How To Develop an SEO-friendly Website?

Your website traffic can drop for several reasons – poor-quality content, spamming, keyword stuffing, plagiarised content, lack of fresh and informative content, slow loading speed and broken links could only be some of the reasons. So, how do you optimize an SEO-friendly website?

• Clearly explain the objective of your website in simple, plain English – no beating about the bush
• Create fresh, informative and user-friendly content using visuals wherever applicable
• Communicate with your readers, and engage with other websites as well
• Simplify your URLs for easy visitor navigation
• An XML sitemap promotes your website on search engines
• Your website should be compatible with both desktop and mobile devices
• Internal linking within the website engages the visitor further to read your content
• Use relevant keywords sparingly and only where necessary
• Don’t use clickbait headlines or links; it puts off the audience
• Use intelligent meta tags and meta descriptions

It’s an uncertain future ahead, but let us not lose heart. All of us are trying our best to navigate through the distress, fear, and skepticism with a positive mind and giving heart. Though business comes first, we must retain the human in us and walk towards a successful tomorrow.

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