Marketers often tend to cater to one element of the marketing strategy through a singular outlook. Typically marketers spend more on-demand marketing than brand marketing. However, the research shows that balanced investment in both can help to optimize your growth marketing.

These are the key principles that call for a Balanced Approach to your Brand.

• Customer and Non Customer

Sustain the growth by targeting both existing customers and new customers together. The research shows that business growth is fueled by increasing customer loyalty.

• Awareness Frame 

In order to grow, your brand needs to be recognized and remembered by consumers. Plan your campaigns that aim to increase your company’s growth and achieve fame.  

• Short Term and Long Term 

Short-term demand generation and long-term brand campaigns both are equally important to a company’s growth. Short-term efforts help in creating the demand whereas long-term campaigns efficiently convert the demand into revenue. So invest in both to drive the growth of your brand.

• Broad & Narrow Targeting 

Broaden your target audience and go beyond your existing customers in order to grow. A broad targeting strategy is the best way to drive business growth whereas Narrow Targeting focuses on a particular audience and uses the idea of “being the best to a certain audience”.

It will be great to know what kind of marketing strategy you apply for your business, do share your business growth marketing in the comments.

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Certain digital performance marketing channels are more useful than others to ensure conversion in case of the real estate industry.

Pay-per-click advertising

There are many performance marketing strategies that digital platforms and advertisers can negotiate. The best possible strategy for real estate is to have a pay-per-click policy, which means that the advertiser pays a specified rate for every click their advert gets on the platform.

Native advertising is believed to be one of the essential pay-per-click performance marketing tools. It engages with users who are consuming related products and thus targets only the relevant audience. In such a situation, the click-through rate remains high, and conversion levels can also be expected to be high.

Social media pay-per-click ads are also common for the real estate sector. As these ads are directed only towards those users in the target audience group, it often generates a reasonable interest among potential customers.

SEO and SEM

SEO (Search Engine Optimization) is essential for all real estate businesses to ensure that they have a competitive edge over their customers. The better the SEO for a business’s website and adverts, the higher it will appear on the SERP (Search Engine Results Page) for the relevant keywords.

The website for a real estate firm should conduct regular SEOs. The blog posts and other promotional content created by the business should also be search engine optimized.

Related to SEO is SEM (Search Engine Marketing). In SEM, businesses bid on specific keywords to ensure that their business appears higher when searching for those keywords.

SEO and SEM are beneficial for the real estate business because it ensures engagement with users searching relevant tags and are already potentially interested in converting.

But SEO and SEM are also continuous processes. Businesses must keep updating and modifying their content to get the best possible results of the SERP.

How can real estate businesses implement performance marketing channels?

There are multiple performance marketing channels for real estate firms. But to properly utilize these channels, the firms need to have an organized digital marketing strategy and training program. This is where Mo Mantra comes to aid.

We maintain a social media calendar to ensure relevant content on all social media platforms is posted regularly. This ensures that the pay-per-click advertising remains a continuous source of inflow of potential buyers.

We also have skilled developers that can perform SEO consistently.

Real estate is one of the most competitive business markets in the world. Every day, vast amounts of money are invested in this business and increasingly, a large share of this investment is being taken up by various performance marketing channels that are the best source for locating and converting potential buyers.

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For the user, it means that when they click on any ad headline, they can choose to visit the business’s website or return back to the search page. 

What are the benefits of these in-SERP lead forms?

Google claims that when businesses implement an in-SERP lead form, it leads to an increase in their ad engagement. As a result, the conversion rate also increases considerably.

But Google is not just making these claims arbitrarily. They are letting businesses and advertisers download 30 days of lead data to develop the best possible webhooks for their requirements. 

What kinds of businesses benefit from lead forms?

Lead form extensions being added to Google ads mean that users are never leaving the SERP. This can hugely benefit businesses with keywords that appear further down the funnel. Search engine optimization(SEO) have long since used in-SERP lead form to generate interest for keywords with generally less traffic. 

The main aim of lead forms is to add an increased automation layer that leads to a user having less control over their experience with ads. While this might be good for businesses with a significant user base trying to increase conversions, it might not be beneficial for newer brands whose audience is not looking to convert yet. 

Businesses need to conduct in-depth CRM and find how far along users are on becoming customers. Businesses whose ads target mostly awareness-level users may not benefit much from Google ads lead forms. 

Which businesses are eligible for using Google in-SERP lead form extensions?

Advertisers need to fulfill certain criteria to be eligible to use Google’s lead form extensions. Advertisers who use sensible verticals are not eligible. To be eligible, advertisers must have a history of complying with Google’s policies, and these businesses must also have their own privacy policy that will be included in the lead form. 

Another essential eligibility criterion is that businesses must be spending more than USD 50,000 on Google ads. Only these businesses can avail lead form extensions for Video or Discovery.

In-SERP innovations

 In-SERP lead form extensions are a new and innovative addition to the paid advertising feature of Google. It promises high rates of conversion by letting users stay in the SERP throughout the whole process, thus enabling better optimization. 

Businesses with established customer bases who have already built a market for themselves will find lead form extensions beneficial. It makes the conversion process easier and faster for prospective buyers. As Google ads updates and adapts itself to users’ and advertisers’ needs, in-SERP operations like the lead forms might become the norm of the day.

Mo Mantra helps businesses get in on this trend to help reap considerable rewards.

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Marketers and business owners know that waiting for organic SEO to take its effect would be losing out to the competition. A product or service needs to be out there amidst the public as fast as fast can be. And this is where paid search comes in handy.

So what are the different ways to generate website traffic? Is it just paid search advertisements and crawler friendly sites? Not exactly. There is more to it. Let’s inspect some of them.

Paid advertising

Display advertising, banner advertising, paid search – all of these are techniques that will surely bring your brand instant recognition. These techniques get the word out and get it out fast and spread it around like wildfire. If you are looking for commercial-grade keyword research so that traffic to your website is converted into sales, Mo Mantra can help you with commercial intent keywords research. There is definitely high competition for these keywords. But spending money on these keywords will pay off. Remember that the Internet is being used by billions of users!

Social media advertising

Twitter, Instagram, Linked In, Facebook are some of the many social media websites to target. Simply put up a profile page, and start amassing followers. Get likes, shares, visits, re-shares, comments, tweets. This is the best place to build great content. Something that is interesting and useful for people. So that they keep coming back to your social media page. In turn, you can create leads and prospects for your business.

Compelling copywriting

Write it right. Carve content that compels people to read. Dish out interesting headlines. Never entertain the mundane, or ordinary. Be different, but in a useful way. Great content will always pull people to your website. Good content is now not just about text. It’s about infographics, images, videos as well. Mix up the content of your website with multimedia. Put in a tutorial or two. Set up a FAQ page. Be as personable as possible. Allow the visitor free will on your website. It should not look like the visitor is amidst a group of hard-nosed salespeople when in your site.

Guest blog and invite others to do on your site

Brand sell. Did you know that people are brands too? That’s why marketers use celebrities, subject matter experts, and the who’s who to sell brands. You can start guest blogging at popular high-traffic websites and built a reputation for yourself. Anything that you link to, say, write, or recommendations will be taken seriously. You can start linking to a product or service or website you are promoting once you establish yourself. You can also invite others, who are knowledgeable in a subject matter or who command a high follower-base either online or offline to start blogging for you.

Publish interviews with thought leaders on your blog

There are millions of people out there with so much knowledge, experience, and know-how. Interview these people. Put out the Q & A on your blog. You would be surprised as to how your website visitors will respond to it. They would love it! Not only will this boost your website’s traffic, but build your website’s reputation.

Mo Mantra helps you build your website’s reputation. Once the reputation is consolidated, there’s no looking back. You are well on your way to anywhere you wish to go.

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