Technology aided marketing has enabled businesses to launch websites to offer products and services online. However, a lot of effort goes into creating the right website in compliance with the web standards working efficiently.
One should know that the primary section of a website is web design. A perfect web design effectively and efficiently conveys the information that is useful for the users and is easily accessible. With the change in the preferences and priorities of the people and changes in the technological trends, a website having a static page is no longer appealing to the people.
People want a dynamic website having a lot of pages loaded with information with a creative presentation to capture their attention. These disparities eventually lead to a battle between static and dynamic websites to prove themselves on the grounds of popularity.
Static Vs. Dynamic websites
The Internet has now become more content-conscious, and thus driven by it than ever. Many businesses that once had static websites are now converting them to a website that is dynamic and offers many advantages.
Let us have the primary differences between Static and dynamic websites –
| Static Website | Dynamic Website |
| 1. They use HTML and CSS | 1. They use a content management system and database to customise the website and create content and a back-end written language like PHP, Node.js, Rube, Python, etc. |
| 2. One needs web development skills to update the site | 2. Highly functional website and easy to update by anyone |
| 3. Not useful to the end-users | 3. Extremely useful to the users due to loads of information |
| 4. Involvement of no functionalities | 4. Development of functionalities according to the needs of the users |
| 5. Content can become obsolete | 5. Content also remains fresh due to constant updating |
| 6. A boring and a non-interactive web page | 6.Easy to navigate, elegant and a fresh-looking website to fascinate the users |
| 7. No added features | 7. Interactive features like videos, advanced graphics, live chats and a lot more to make the customers curious while satisfying their queries at the same time. |
The Problem areas
The current page or databases that are dynamic include services, articles, events, and products that are helpful to the users. These dynamic web pages display accurate information and respond to any queries while the standard HTML websites don’t change their content on the static pages of their website. Though the dynamic pages of a website are very beneficial, website owners must optimize their page to make it more attractive and more comfortable to understand for the users.
A dynamic web page is a database-driven website that doesn’t exist on the hosting server unless requested from a web page. A request contains various parameters like user identities, day, date, and time context, etc.
Search engines sometimes find it challenging to read dynamic URLs. These dynamic URLs often lead the search engines to make mistakes in finding accurate results because of the unlimited URLs serving the same content. Thus, it leads to scrolling through thousands of URLs when, in reality, there is a need for only some of them to project the available content.
Tips for optimizing the static and dynamic websites
- Clean and recreate the HTML document with either 100 links or less
- Try the URL rewriting techniques
- In case if the website is big and dynamic, try to get some inbound links to other relevant sites in the website such as classified directories, vertical industrial portals, etc
- In case if the website is small and dynamic, use the technique of right-clicking for a page to page navigation by copying the source code or creating a new static page with .htm or .html extension
- Try using some plugin applications into the existing dynamic URLs, which can change them into static.
- Limit your parameters between two to ten
- Try compressing the files and images
- Try using a minimized framework
- If the user has not logged in try avoiding the use of session IDs in the URL
However, the choice of the website depends upon the business of a person. If the business requires just an essential website containing a few pages with little information, then a static website would be a good option. But if the business is something like an E-commerce store or online store for any specific line of products, then the dynamic website would be the best choice.
How will Mo Mantra help?
Mo Mantra is a perfect blend of Creativity and Technology that will help you make that perfect website with a balance of static and dynamic features. Our team of able Digital marketing managers, with their expertise, will help you improve your website, including content, accessibility, static layout, a creative as well as responsive page layout, and much more. So, come to us at Mo Mantra and get your website revamped to an altogether new avatar and see your business skyrocket high.