The most common factor of these issues is people choosing quantity over quality. Unreadable fonts and making some common design mistakes can make your posts complete yet unfulfilled. Making minor changes in the way you post can help you reach more audiences and also be shareable and loved.

Take a look at the most common Social Media Design mistakes that people tend to make without even realizing it.

Some Common Social Media Design Mistakes to be Avoided

• Blurry Visuals

Do your composed images get blurry after posting them on our favorite social media platforms? You are not the only one, as the majority of the crowd is facing such complications. 

Uploading small image files tends to stretch the actual image resulting in damage to the quality of your original content and making it unprofessional. So using High-Resolution images is always preferable as large image files appear good even after being compressed.

• Fussy Fonts

Applying proper fonts is essential as it back-bones your content and gives a more professional look. The more your outcome looks professional, then it is more likely to be shared. You might get stuck in using prettier fonts for posts, but pretty fonts can deduct your reach credibility if it’s unreadable.

So choosing neat fonts like Arial, Verdana, and Helvetica which are easy to read is always recommended. As you have limited time to propagate your message to the viewers and you cannot afford to waste their time in understanding your context.

• Not Using Grids

Randomly posting texts in graphics is another common mistake that Social media marketers tend to make. Also not using proper alignment to your text can change the motive of your message, leading to unworthiness.

If you love adding abstract texts to your design for gaining attention, make sure your texts are properly aligned

• Limiting Viewing Options

Does your image look the same on a desktop as well as on a cell phone? If not it is very important for you to understand how your audience is viewing the content and adapt to the style accordingly.

It is not obligatory that your content would appear the same on different media platforms or devices. Having proper knowledge about your audience can help you create your content in a more specific way.

Hope these tips would thrive you in creating more engaging content and avoid you from making common Social Media Design Mistakes.         

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Marketers often tend to cater to one element of the marketing strategy through a singular outlook. Typically marketers spend more on-demand marketing than brand marketing. However, the research shows that balanced investment in both can help to optimize your growth marketing.

These are the key principles that call for a Balanced Approach to your Brand.

• Customer and Non Customer

Sustain the growth by targeting both existing customers and new customers together. The research shows that business growth is fueled by increasing customer loyalty.

• Awareness Frame 

In order to grow, your brand needs to be recognized and remembered by consumers. Plan your campaigns that aim to increase your company’s growth and achieve fame.  

• Short Term and Long Term 

Short-term demand generation and long-term brand campaigns both are equally important to a company’s growth. Short-term efforts help in creating the demand whereas long-term campaigns efficiently convert the demand into revenue. So invest in both to drive the growth of your brand.

• Broad & Narrow Targeting 

Broaden your target audience and go beyond your existing customers in order to grow. A broad targeting strategy is the best way to drive business growth whereas Narrow Targeting focuses on a particular audience and uses the idea of “being the best to a certain audience”.

It will be great to know what kind of marketing strategy you apply for your business, do share your business growth marketing in the comments.

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In any case, having an SEO and executing it is just the initial step. You need to continue to follow the outcomes, also. In this guide, we’ll cover the fundamental measurements that advertisers can use to gauge SEO and results.

Organic Traffic

Searchers get a bunch of results showing the advertisements and pages identified with the search query when they type an inquiry, word, or series of words into a search engine. Organic traffic is the number of visitors your webpage produces from individuals clicking on your site pages when they come up from search engine results. Organic search traffic is an ideal choice for your website because it is targeted. If an individual is searching for something explicit, and you provide a solution, you’ll acquire another subscriber or customer. It’s likewise a compelling indicator of the general advancement of your SEO strategy. Improvement in organic search results implies your site’s perceivability through keyword positioning has risen.

Keyword Ranking

A keyword word is a term that includes anything that is searched on a web search engine. A keyword is viewed as a single word or phrase if that produces a results page on Google or some other search engine. To get results with this measurement, your site and content should be optimized to rank on top of web search engines’ results for explicit keywords and long-tail keywords. An easy method to follow your Google ranking for keywords identified with your business or products is to do a Google search. The outcomes will show you where your site positions for said competitive keywords. A definitive objective is to get on the first page and the top of Google, thinking about over 25% of individuals click on the main Google item.

SERP Visibility

Google delivers a result or a web search engine page (SERP) for each inquiry generated. These results comprise organic outcomes, promotions, and SERP highlights. Instances of SERP features incorporate included snippets (instant answer), knowledge panels, and image packs. Search engine visibility estimates the number of individuals who see your site in the search results, which could be influenced by the authority of the SERP features. Generally, this metric gives you an elevated perspective of your SEO progress.

Click-Through Rate

The CTR is a click-through rate that represents %rate of the level of viewers who clicked on your site from the SERP. For instance, your CTR is 10% of your site showed up on a results page multiple times in a week, and 10 individuals clicked on it. You can utilize this metric to gauge how viable your title tags and meta descriptions are in drawing users’ attention. Try not to be debilitating by seeing low numbers in this metric; it simply implies that you need to enhance your meta descriptions, titles, URLs and attempt to get some featured snippets that apply to your business. The average click rate for the first place in Google is 28.5%. In this way, boosting your keyword ranking can likewise build your click-through rate. You can check your click-through rate by the Google Search Console. Open Google Search Console, click on the left-hand side, you’ll find “Search Traffic > Search Analytics.” See the checkboxes titled “Clicks,” “CTR,” and “Impressions.” Then click on the “CTR” box to see the report of the average click-through rate of your website and the top-performing pages and keywords.

Bounce Rate

The users who visit your site but leave without further interaction are represented by the bounce rate in percentage. Google Analytics considers a visit an interaction if the client clicks on more than one page. More or less, it estimates the nature of a visit. Various sorts of sites have diverse benchmark bounce rates. Following your bounce rate can advise you if your lead magnet, content, or site layout isn’t compelling to your target market.

Website Authority Over Time

Always remember the website’s authority score predicts how well a domain will rank. A higher number means more traffic and a better ranking. A low number may cause decreased traffic and ranking. Use domain authority scores to match your website to your competitors and transform your SEO strategy to aim for a higher score than them. Everything takes time, so wait patiently because all new websites start with an authority score of 1. Websites that take time to build authority, backlinks and gain consistently high organic traffic will mostly be in the 40-to-60 range. This metric will likewise be delayed to move, so don’t be debilitating if your endeavours don’t appear to yield results right away.

Page Speed

Page speed is a significant component that influences the greater part of different metrics. It isn’t just a significant factor for your site’s ranking, however, it additionally impacts your conversion and bounce rates. Google’s new page speed industry benchmarks set up a major relationship between high-speed sites and low bounce rates. They found that as page loading time goes up, the possibility of somebody leaving your site increments. A site that requires 10 seconds to stack implies an increment in a bounce rate of around 120%. Google’s PageSpeed Insights is the easiest way to see whether your site is fast. A score of 100% is fast. A score of 90 or above, however, not 100% is viewed as great. In any case, you got 50 to 90 that score needs improvement. A score of 50% or beneath is viewed as poor.

Time Spent on Page

Whatever time you spend on a page is a performance metric of how well your content meets user intention. At the point when an individual sort a keyword on Google searching for explicit data, a product, or administration, lands on your page and invests a great deal of energy there—it implies your site fulfilled their plan. The high amount of time spent on page score is a good indicator that your content meets visitors’ intent based on the keywords you used to lead them to your site. If you intend to check the average time visitors spend on your site you can check that on Google Analytics. On the left-hand side of your dashboard, open “Behavior > Overview.” Click on the view full report at the bottom. It will show every page and post on your site with the normal time spent on each one. In the column “Avg Time On Page,” you’ll see the average time visitors spent on that single page. Right there, you can gauge if the time spent on a page was too short by matching it with your own average reading time. Yet in addition, remember the objective of the page. A period spent on a page of 60 seconds is incredible for a high-changing over lead magnet however not very great for a long-structured post. Along these lines, if your visitors’ average is around your average reading time, it’s right to say that your drafted content meets the user plan.

Conversion Rate

The conversion rate addresses the general effect of your SEO technique on your business selling. One approach to follow your conversion rates is to lay out custom goals in Google Analytics. You can make objectives with one of their pre-configured formats. From that point, you can include goals for viewers, like read an article, watch a video, become an email subscriber, register for a course, and whatever other activities that leads a viewer to turn into a subscriber or customer. The most ideal way is to utilize the global average website conversion rate of 4.31% dependent on different marketplace centre conversion rates as a benchmark.

How Quickly We Can See SEO Results?

Executing an SEO technique to expand your site’s perceptibility and rank on Google is not a game of fools. Treat each SEO campaign as a component of a continuous venture that won’t ever be finished. Everything will depend on how new your site is, how great your SEO is, and how reliable you are in executing your strategies. All things considered, you’ll see faster outcomes in metrics like backlinks, but keyword ranking and site authority will work slowly. Know if you’re gaining ground by implementing a marketing plan, track the outcomes, and change and refine your strategies as information comes in. SEO is speculation where consistency is pivotal. Over the long haul, you’ll see it pay off on your main concern. Focus on maintainability over speed, and you’ll appreciate the prizes longer, also.

Have Any doubts? Contact Mo Mantra For More Details.

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Certain digital performance marketing channels are more useful than others to ensure conversion in case of the real estate industry.

Pay-per-click advertising

There are many performance marketing strategies that digital platforms and advertisers can negotiate. The best possible strategy for real estate is to have a pay-per-click policy, which means that the advertiser pays a specified rate for every click their advert gets on the platform.

Native advertising is believed to be one of the essential pay-per-click performance marketing tools. It engages with users who are consuming related products and thus targets only the relevant audience. In such a situation, the click-through rate remains high, and conversion levels can also be expected to be high.

Social media pay-per-click ads are also common for the real estate sector. As these ads are directed only towards those users in the target audience group, it often generates a reasonable interest among potential customers.

SEO and SEM

SEO (Search Engine Optimization) is essential for all real estate businesses to ensure that they have a competitive edge over their customers. The better the SEO for a business’s website and adverts, the higher it will appear on the SERP (Search Engine Results Page) for the relevant keywords.

The website for a real estate firm should conduct regular SEOs. The blog posts and other promotional content created by the business should also be search engine optimized.

Related to SEO is SEM (Search Engine Marketing). In SEM, businesses bid on specific keywords to ensure that their business appears higher when searching for those keywords.

SEO and SEM are beneficial for the real estate business because it ensures engagement with users searching relevant tags and are already potentially interested in converting.

But SEO and SEM are also continuous processes. Businesses must keep updating and modifying their content to get the best possible results of the SERP.

How can real estate businesses implement performance marketing channels?

There are multiple performance marketing channels for real estate firms. But to properly utilize these channels, the firms need to have an organized digital marketing strategy and training program. This is where Mo Mantra comes to aid.

We maintain a social media calendar to ensure relevant content on all social media platforms is posted regularly. This ensures that the pay-per-click advertising remains a continuous source of inflow of potential buyers.

We also have skilled developers that can perform SEO consistently.

Real estate is one of the most competitive business markets in the world. Every day, vast amounts of money are invested in this business and increasingly, a large share of this investment is being taken up by various performance marketing channels that are the best source for locating and converting potential buyers.

The post How The Real Estate Sector Uses Digital Performance Marketing Channels? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.

Now lead generation ads have got a fillip because LinkedIn’s new exciting feature called Lead Gen Forms makes it possible to generate leads while using the LinkedIn app. LinkedIn states that most conversions happen via the mobile app; therefore when using this feature ensure to prioritize mobile ads. LinkedIn believes that web forms do not offer an intuitive way or user-friendly way to generate leads. Based on this research, LinkedIn’s new feature prompts users whilst using the app, from within the app, for personal data, and consent, which then provides quality leads for marketers.

What Are Linkedin Lead Gen Forms?

They are a simple way to generate leads from ads. If you have a sponsored content campaign that you are running on LinkedIn, you can choose the Lead Generation Forms from LinkedIn. You can choose not to too. Either way, they cost you nothing.

Lead Gen Forms simply add a CTA or call to action to the ads that you place on LinkedIn. The call to action can be requesting users to sign-up, download your brochure, etc. Upon clicking the Call to Action, users are served a signup form from within the app. But here’s the good part – users don’t have to enter the details – LinkedIn automatically populates the fields. All users have to do is confirm their details, including their email address, and click the submit button.

They are served a Thank You page from the app, that also has a link to your content resource or website, or any navigation you want them to navigate to. All of this does not involve you setting up or configuring anything. Everything is taken care of by LinkedIn. It is a simple yet powerful lead generation feature.

How To Get Started With Linkedin Lead Gen Forms?

Remember that this feature only supports promoted content ad format. When creating a sponsored campaign, and after naming your campaign, you will be asked by LinkedIn whether you want to generate leads or increase traffic using Lead Gen Forms. Select as shown in the image below.

Your next action is to choose the post that you would like to sponsor. You can also choose to create new sponsored content from the beginning. Alternatively, you can visit the Campaign Manager section and for existing campaigns, create Lead Generation Forms as well.

Once you have finalized the content that you want to promote, you will be required to create the form template. You can create your own format or choose the default one.

This is very simple stuff, although it may seem a lot of filling up. Simply name your form (this name is not seen by users). Choose a headline for the form. Provide any additional information you want to include. You can also add privacy information so that users are reassured that their data is not being thieved.

Next, choose what data LinkedIn collects from users such as First name, email address, location, professional details (a maximum of up to 7 fields). The Lead Gen Form will automatically collect all these details.

Bear in mind that different types of users react differently to requests for personal information. So be considerate and willing to experiment with the type of data you are requesting. The final step is to set up the Thank You message, and then you are done. Click Save and there you go. It’s up to you next to set up the targeting options for your ads. The Lead Gen Forms feature is ready to start rolling out to users to click your ads.

Mo Mantra is there to help you at every step. We will take care of all the details to help you promote your brand on LinkedIn.

What are the benefits of using LinkedIn Lead Gen Forms?

If you are looking to boost your conversion rates and bring in more ROI on your lead generation campaigns, then this feature could be a go-to one. The implementation of the feature, as per existing campaigners, is pretty good. This means that the user interface, the navigation, the user-friendliness, intuitiveness are all good. Something that users will like, and therefore conversions are bound to happen.

• Remove loss of interest and loss of momentum

When a user clicks your ads, it is out of interest and curiosity. Lead Gen Forms can assist users in not losing that interest by providing a user-friendly experience for sharing personal data.  Else, if the request for personal information or personal consent is done in an obstructive way, the user may lose interest.

• Less no of steps to generate more information

Conversion rates are killed when users are requested for more information. This could make the user want to take a U-turn. Lead Gen Forms removes any such anxiety from users. In a matter of clicks, users are effortlessly guided to share their personal information. They are provided with all relevant background details about their decision. They feel safe when sharing their personal information.

The post How to Use & Create LinkedIn Lead Generation Forms appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.

With a boom in the Internet, digital marketing has become a prime source of bringing business through the Internet and thereby flourishing the market. Digital marketing and advertising have been growing at an astounding rate of 25 to 30% in India annually.

Mo Mantra – a digital marketing platform, has been involved continuously in leveraging digital marketing to help businesses grow and tap into their potential customers. Mo Mantra has adopted innovative ideas to stay ahead in the competition and provide an effective strategy to get maximum traffic for the clients.

The formulation of creative digital marketing campaigns has helped organizations to gain their clients’ full attention. We’ve helped increase the rank of the client websites in various search engines. Mo Mantra has devised different unique interactive marketing strategies for creating a long-term relationship with its clients. We have brought even the smallest of the startup on the world forum by making it a brand with a digital marketing approach.

With so much hard work and dedication, MoMantra deserves to be appreciated and given recognition. And what better credit can we have than our CEO & Founder, Mr. Ankit Nalotia, getting nominated and included in the final list of Impact Digital Power 100 with big shots of the digital ecosystem.

Yes, we bagged it. Ankit Nalotia has found himself in the top 100 names impacting the digital world.

It is challenging to achieve such appreciation with the jury and the pre-decided parameters and importance of those IMPACT parameters.

Some names on the jury panel included bigwigs like NASSCOM, Aditya Birla Group, CISCO, IVC Association, TE GLOBAL, Nishikanth Desai Associates, etc.

There was a comprehensive list of 200 aspiring personalities who have helped towards the growth of India’s digital ecosystem. Right from advertisers, investors, agencies, ad-tech companies, thinkers, enablers to other digital platforms; these are the personalities that have changed the way the digital world functions and have churned out immense benefits. These personalities have made their mark in the thriving digital ecosystem of India.

Interestingly, the jury brought down these names to 100 nominees, who then made it to the final list. These nominees were judged as per the parameters and weightage as follows –

• Their ability to influence the development of digital media in the country along with controlling other positions of authority
• Their leadership skills and experience to prove themselves as a leader in the development of digital media
• Their potential to create a significant impact on digital media in the coming 12 months
• To have essential projects, award-winning campaigns, and accomplishments to their name which make them stand where they are today

And Ankit Nalotia, the CEO and Founder of MoMantra, found his way and a respectful recognition in the final list of Impact Digital Power 100 among the biggest names in the digital world.

A massive round of applause and congratulations to Ankit Nalotia and MoMantra for proving that a dream takes sweat, grit, and hard work to become a reality.

It is a proud moment yet again for Mo Mantra.

The post Ankit Nalotia – CEO and Founder of MoMantra – Receiver of IMPACT Digital Power 100 Recognition appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.

Permission-Based Approach

Ever received annoying ‘wants to contact you’ messages? Worse, have you actually been messaged by someone you have no clue about? Imagine ten or more such brands bombarding you with ‘come shop with us’ demands, and they did not even say ‘May I?’

• Email newsletters can be weekly or monthly, meaning little to no spam for the customer
• They make the customer choose, instead of subjecting them to a surprise they may not want, let alone be ready for
• Much the same can be said about SMS travel notifications (more on this later)

This may well be the age of Whatsapp and Instagram, but it is also the age of Consent. Personalized moves help you as a brand or service find apt audiences. It is ridiculously simple: who chooses to follow you will sooner or later shop with you.

SMS, More Power to You

Nearly everyone will know what it feels like to avoid entering an app, so you don’t intimate select people that you are online. With SMS marketing, nobody will ever know. The customer sees the text message and gets back to work, clicking on internal links only if they want to. This ties up nicely with the permission-based approach, detailed above.

• SMS marketing helps people stay connected with your brand and serves as an elegant reminder
• Speaking of reminders, you can prepare customers in advance to expect an email from your brand or service
• You can also inform them to check if your emails are going to the Spam folder
• Emails can carry the bulk of your content, while SMSs serve to ‘close the deal’ at a later time

All these moves ensure that a customer feels wanted, that you are giving them individualized attention. Psychologically, it primes them to think of you in a good light when the time comes, and they are ready to do some shopping.

Happy Birthday!

We wanted to take this moment to instill the power of a birthday email message, sent to your customers on, duh, their birthday.

• As people in a fast-paced digital society, we are more inclined to have Facebook remind us of upcoming birthdays than we are to open, say, a journal or diary and mark the date on a wall calendar like our parents and grandparents used to do
• By wishing people on their birthdays, you perform an ultra-simple ‘marketing via bonding’ move that will, in all probability, set you up for customer-centric success.

Conclusion

Here are a few statistics to bear in mind, courtesy Wigzo:-

• “59% of survey respondents say personalized and innovative email influences their online purchase decisions.”
• “25% of companies in one survey said that email marketing is one of their ideal channels in terms of ROI.”
• “66% of the audience prefer SMS over email/call as it is an instant and convenient way to connect with the brand and get real-time information of the products and offers.”
• “Outclass personalized SMS experience can offer 55% of the audience to happily buy more products and increase customer engagement.”

This marketing strategy is working great these days when nearly everyone in the world can be found online. Mo Mantra will help you attract customers through SMS and email marketing. We formulate marketing campaign strategies of brands old and new.

The post Does SMS and Email Marketing Help in the Growth of A Business? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.