1. People Interaction

Despite the Digital Age and its growing prominence in everyone’s lives, people are still drawn to good old-fashioned paper products. These can be anything from journals and novels to maps, calendars, and print ads.

• According to ‘SFGate’, a print-based visual “involves more emotional processing, which is important for memory and brand associations.”
• People tend to look longer at print ads than their digital counterparts
• Also, people more easily recall a print ad they saw
• Greater subconscious value is placed on print ads than any other type of ad.

2. Customer Conversion

According to an article by Sabline Carbaugh on LinkedIn, around 80% of prospective customers respond to direct printed mail advertisements. Only 45% are said to act on anything electronic.

• Once again, memory tests were involved in these processes
• Print ads were more easily recalled than e-ads
• Print ads distinctly influence people’s buying decisions
• The worth of any good advertisement relies on how well it can influence people to ‘do more’.

3. Trust Building

When it comes down to it, all great adverts need to inspire trust. Fake advertising and the Internet have been besties for a long time, which lends added credibility to print ads. With them, even the advertiser will be less inclined to invest in misleading marketing campaigns.

• According to a statistic run by MarketingSherpa, Print ads like newspapers and magazines top the list of most trusted ad sources
• One of the most defining features of print ads is that people do not need to suffer from pop-ups or unwanted service flashes. It’s just them and the advertisement
• This straightforward approach is highly appreciated among young and old customers alike.

4. Demographic Targeting

This point is especially useful for small businesses who are prone to categorizing their ‘loyal customer bases’ into demographics.

• This method helps business operators target their preferred demographic base with particular types of ads
• By placing print ads in publications, businesses have found that they reach a lot more people, and earn improved leads, as opposed to trying to land their support via electronic means
• As compared to an online marketing agency, customers have proven to respond to print ads quicker and with more definite action.

Conclusion

Magazines and newspapers are not just a collection of advertisements. They inform readers and subscribers, adding to their sense of ‘value for money’. When these same people encounter print ads in these mediums, they respond to it with a sense of ‘informed trust’.

Mo Mantra combines print ads with highly targeted digital campaigns, making it the best bet for any business, large or small.

It is not recommended that you select one advertising medium over another. Print ads still hold fast to their crown; we help to ‘ally’ them with digital kingdoms. The ‘marriage’ is sure to smoothen all your marketing woes and help you keep one foot in the traditional past and another in the 2K future.

The post Are Print Ads Really Effective? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.

The very words’ Offline Advertising’ can make some people go, “But everyone, and their grandmothers, are online these days.” But many have underestimated the sheer marketing power (even genius) of Out-Of-Home (OOH) advertising.

• The public approach in engaging customers never gets old
• As non-digital and traditional it is, the idea serves multiple purposes, many of them highly effective

If done right, anything from billboards, bus-side and car-top ads, and fancy roadside banners can work marvels in promoting your brand to…get this…everyone who is NOT online at that point in time.

What About DOOH?

Digital out-of-home advertising, or DOOH, works in much the same way. By relying on (and implementing) AdTech services like personalization, tracking, measurement, geofencing, attribution, and retargeting, you can still be digital and remain offline at the same time.

• Just imagine digital billboards, and you will get an idea of where THIS idea is going
• From a strict business perspective, you need to transition from OOH to DOOH. You are already late to the party if you haven’t!!

Using most of the techniques perfected under the OOH banner, you need to modify and adapt them to the DOOH playing field, and you’re good to go.

Benefits of OOH for Advertisers

We’re well into a world where digitally-enabled OOH has become a thing. Suppose a person comes across your ‘offline’ ad, and they use scan (or other) options to learn more about it via their smartphones.

• Nearly every competent business has an app these days. Linking back your OOH campaigns to said app(s) will sooner lead to business success
• Location-based data is definitely used when a customer turns to an app to discover your brand or service
• Imagine a hundred such discoveries, a thousand, a million, each one generating a ‘traffic map’ for you to study, which in turn will help you target all the right audiences based on their geo-position
• Measuring viewership of OOH ads unravels along these lines, especially in tandem with tech tools like geofencing and retargeting

Next comes the part where advertisers ascertain whether someone actually viewed their ad in that location, or learned more about it elsewhere at a later time. This is an especially valuable tool if you aim to drive foot traffic to your dedicated storefront(s).

Billboard Ideas for OOH

A. Full-Motion Digital

Busy transit routes and digital content for wide outdoor spaces have inspired a new-age trend in billboard design, namely dynamic full-motion digital spectacles sure to catch the eye. Full-motion DOOH has become an established success story. Imagine New York City without Times Square, and you will start to see how powerful full-motion digital OOH has become.

B. Light-Surround Illustration

This design is just as easy to visualize, namely static bulletins and billboards, but with a nice digital-touched outer ‘frame’ to help catch the eye of customers on the go. You can also sync multiple billboards to create visual effects that remain in people’s minds long after they reach their destinations. This design plays a ‘trick’ on the brain, in that it makes your OOH ad appear larger than life while leaving room for you to change or modify said billboard without altering the entire illustration and/or light-play.

Reports have indicated that 46 percent of an all-adult survey has searched for the product online after seeing it first through an OOH ad. MoMantra helps you incorporate OOH media advertising into your multi-channel campaigns. We will use OOH media and make you exclaim WOW on seeing the results!!

The post How Does OOH Media Advertising Work? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.