Do you own an online business? Trying to increase your sales online? well then, your focus should be more on the mobile compared to the desktop as 80% of your customers browse and do shopping on phone. So as to grab all your leads and sales through online, your website should be mobile-friendly with UI/UX design.
All of us spend more than half of the day staring at our phones, and your e-commerce website could be missing out on a great deal of traffic, leads and sales if it’s not mobile-responsive. Mobile devices are used to browse on the internet, online shopping, e-learning, check emails, watching entertainment shows, stay connected and book tickets and more. Unfortunately, if your website keeps crashing on the phone, loads slowly or doesn’t load at all, people will move over to the next option. Also, the content and images/videos have to be in sync with a mobile-based website – all of which can be done with great results.
Mobile-friendly websites are easily accessible
Most of us use internet on our mobile devices, which means that we can look up something no matter where we are or what time it is. Websites that are not mobile-friendly force their traffic to navigate to a more convenient webpage that has been optimised for mobile usage. Thus, your competitors would be taking away all the glory without trying. Also, you don’t need to type out the exact URL to search for a particular website, as the search button works just as well.
Provides enhanced customer experience
Users find it very inconvenient to navigate through huge chunks of text and images. A mobile-responsive design modifies both written and visual content according to different mobile devices such as smartphones, tablets, laptops and desktops. Web designers back in the day had to develop multiple layout versions for a single website, but responsive web designing allows you to design a single mobile-friendly version as a one-size-fits-all package. Satisfied customers would tell others about the website, which would convert traction and leads to strategies.
E-commerce websites boost sales
E-commerce is on the rise, and smartphones open up a wide new world of services and products all over the globe. Your business could offer something valuable, but an absent or poor website experience could take all of that away from you. Mobile-responsive website design helps boost company sales, which increases smartphone usage in recent times. It doesn’t just make your business look modern, innovative and legitimate but make for super-cool customer experience as well.
Google ranks mobile-friendly websites higher
Last but not the least, Google has a big say in boosting your website simply because everyone uses mobile devices to search. It elevates mobile-friendly websites on the Search Engine Results Pages (SERPs), which does the work of Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) without extra expenses.
Therefore, a mobile-friendly website goes a long way in adding that powerfully smooth functionality that your business needs. Invest some tender loving care in your (mobile) website and upgrade your business to something unforgettable.