The post Mistakes to be Avoided on Social Media appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
]]>The most common factor of these issues is people choosing quantity over quality. Unreadable fonts and making some common design mistakes can make your posts complete yet unfulfilled. Making minor changes in the way you post can help you reach more audiences and also be shareable and loved.
Take a look at the most common Social Media Design mistakes that people tend to make without even realizing it.
Some Common Social Media Design Mistakes to be Avoided
Do your composed images get blurry after posting them on our favorite social media platforms? You are not the only one, as the majority of the crowd is facing such complications.
Uploading small image files tends to stretch the actual image resulting in damage to the quality of your original content and making it unprofessional. So using High-Resolution images is always preferable as large image files appear good even after being compressed.
Applying proper fonts is essential as it back-bones your content and gives a more professional look. The more your outcome looks professional, then it is more likely to be shared. You might get stuck in using prettier fonts for posts, but pretty fonts can deduct your reach credibility if it’s unreadable.
So choosing neat fonts like Arial, Verdana, and Helvetica which are easy to read is always recommended. As you have limited time to propagate your message to the viewers and you cannot afford to waste their time in understanding your context.
Randomly posting texts in graphics is another common mistake that Social media marketers tend to make. Also not using proper alignment to your text can change the motive of your message, leading to unworthiness.
If you love adding abstract texts to your design for gaining attention, make sure your texts are properly aligned
Does your image look the same on a desktop as well as on a cell phone? If not it is very important for you to understand how your audience is viewing the content and adapt to the style accordingly.
It is not obligatory that your content would appear the same on different media platforms or devices. Having proper knowledge about your audience can help you create your content in a more specific way.
Hope these tips would thrive you in creating more engaging content and avoid you from making common Social Media Design Mistakes.
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]]>The post How to do sponsored ads on Instagram? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
]]>You need first to connect your Facebook Business manager with Instagram account, as Facebook acquired Instagram a while back. Then head to Facebook’s Create an Ad page & select the objective of the sponsored post from the list, such as brand awareness, reach, traffic, app installs video view, engagement, conversions(for conversions on your website or app). Once you’ve done that, you need to name the campaign.
Open the Audience tab & select the pool of people who will see your sponsored ads. There are many characteristics by which you can limit your audience, such as by their behavior, age, gender, location, etc.
After selecting your audience, open the Budget & Schedule section. The budget section offers you two options: “Daily” & “Lifetime”, so make sure you choose the right choice as per your needs. You can also manually select the bid amount.
You can also run an ad schedule to target a specific time of a day or a week when you know your audience is most active on the platform. But this feature is only available if you are opt-in for using a lifetime budget.
Instagram provides you with six ad formats to choose from. Four of those are for Instagram feed, which is more commonly used by advertisers. The other two designs are for Instagram stories.
This format is the one you see most often scrolling through your feed. The most important thing about these ads is that they don’t feel like ads, especially when done rightly.
Things you need to pay attention to :
Technical Requirements before you post :
-File type: jpg or png
-Maximum file size: 30MB
-Minimum Image Width: 600 pixels
-Image Ratio: 4:5 minimum, 16:9 maximum
-Text length: 2,200 maximum (*although Instagram recommends staying below 90 for optimal delivery)
-Hashtag Number: 30 maximum (*you can add additional in the comments)
This ad format is likely the one you see between switching from one story to the other.
Technical Requirements
-Image Ratio: 9:16 recommended
-Minimum Image Width: 600 pixels
A format supported by Instagram to bring your ad to life! If you’ve put the efforts in to make a quality video, then you should obviously promote it through your feed.
Technical Requirements
-Video Resolution: 1080 x 1080 pixels (at least)
-Maximum file size: 4GB
-Video Ratio: 4:5 minimum,16:9 maximum
-Video Duration: 60 seconds maximum
-Video Captions: optional
-Image Ratio: 4:5 minimum, 16:9 maximum
-Text length: 125 characters maximum recommended
-Hashtag Number: 30 maximum (*you can add additional in the comments)
This is another way to run video ads because stories are the place users often expect to see videos. The supported video specs for uploading are the same mentioned above. But there are some additional details to be noted!
Technical Requirements
Video Resolution: 1080 x 1920 pixels (at least)
Maximum file size: 4GB
Video Ratio: 9:16 maximum
Video Duration: 15 seconds maximum
Video Captions: not available
Instagram came up with a whole new different way to add a series of scrollable images rather than just one single image.
This feature allows you to promote a series of 10 images within a single ad; each picture/video can have it’s own link & description.
Technical Requirements
-File type: jpg or png
-Maximum file size: 30MB
-Minimum Image Width: 600 pixels
-Image Ratio: 4:5 minimum, 16:9 maximum
-Text length: 2,200 maximum (*although Instagram recommends staying below 90 for optimal delivery)
-Video Duration: 60 seconds maximum
-Hashtag Number: 30 maximum (*you can add additional in the comments)
And last but not least, Instagram has the newest addition to the ad format family, Canvas ads. This is a great way to enhance your brand-building efforts. They allow your audience to open a full-screen, mobile-optimized experience straight from your ad.
Canvas Story Ads supports with image, video & carousel.
Technical Requirements
-Minimum Image Width: 400 pixels
-Minimum Image Height: 150 pixels
If you use the right use cases at the right time, Instagram sponsored posts can be a huge asset for your brand.
What do you think? When do you use sponsored posts? Share your thoughts and questions in the comments section below!
The post How to do sponsored ads on Instagram? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
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