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]]>The most common factor of these issues is people choosing quantity over quality. Unreadable fonts and making some common design mistakes can make your posts complete yet unfulfilled. Making minor changes in the way you post can help you reach more audiences and also be shareable and loved.
Take a look at the most common Social Media Design mistakes that people tend to make without even realizing it.
Some Common Social Media Design Mistakes to be Avoided
Do your composed images get blurry after posting them on our favorite social media platforms? You are not the only one, as the majority of the crowd is facing such complications.
Uploading small image files tends to stretch the actual image resulting in damage to the quality of your original content and making it unprofessional. So using High-Resolution images is always preferable as large image files appear good even after being compressed.
Applying proper fonts is essential as it back-bones your content and gives a more professional look. The more your outcome looks professional, then it is more likely to be shared. You might get stuck in using prettier fonts for posts, but pretty fonts can deduct your reach credibility if it’s unreadable.
So choosing neat fonts like Arial, Verdana, and Helvetica which are easy to read is always recommended. As you have limited time to propagate your message to the viewers and you cannot afford to waste their time in understanding your context.
Randomly posting texts in graphics is another common mistake that Social media marketers tend to make. Also not using proper alignment to your text can change the motive of your message, leading to unworthiness.
If you love adding abstract texts to your design for gaining attention, make sure your texts are properly aligned
Does your image look the same on a desktop as well as on a cell phone? If not it is very important for you to understand how your audience is viewing the content and adapt to the style accordingly.
It is not obligatory that your content would appear the same on different media platforms or devices. Having proper knowledge about your audience can help you create your content in a more specific way.
Hope these tips would thrive you in creating more engaging content and avoid you from making common Social Media Design Mistakes.
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Performance marketing platforms are those where paid digital adverts are displayed to customers. But no platform can show ads from all businesses to users all the time. The platform can pick and choose which user gets to see which specific ad at which specific time. This is what performance marketing schemes negotiate between the platforms and the advertisers.
The more an ad creates engagement, the more the advertiser pays the platform. The more the platform earns more from the advertiser, the more the platform promotes its ads. This is a complex cycle that involves many different elements.
Advertisers and platforms both divide users into different segments depending on their different interests and patterns. This segmentation is used to identify the target market for an advert. Advertisers pay to display their ads to their particular target audience.
Advertisers put in a ‘bid’ to a platform for a particular advertisement. They agree to pay a specific amount to show their ad to a specific group of users at a specific time. But digital advertising is not just about the money spent on the bid. Even if the bid is high and the ad gets to show to interested customers, it may not generate enough engagement or conversion. So the platform earns less from the ad, and it eventually reduces its exposure. The better an ad performs, the better exposure it is given.
Quality of the advert is equally important as the initial bid to ensure a good digital advertising campaign that is performance and result-oriented.
The best performance marketing channel may be native advertising. Much of digital advertising generates very low conversion rates. The only fool-proof channel with assured higher conversion rates is native advertising on websites where the target audience consumes related products.
Another performance marketing channel similar to native advertising is sponsored ads that help increase a business’s visibility.
The most common performance marketing channel in the 21st century may be social media platforms. Businesses need to find a strategy for each social media platform and then ensure a balance between their bid and their click-through rate. While conversion rates are harder to improve on social media platforms, they can be an essential marketing tool to build brand awareness and brand identity.
SEM (Search Engine Marketing) is another widespread performance marketing channel. In SEM, businesses choose to bid on specific keywords so that their webpage appears higher and more frequently in search results.
Affiliate marketing is a performance marketing channel that usually provides excellent results. Any website could be an affiliate for digital advertising and promote ads of other allied businesses.
Mo Mantra realises that digital advertising is the lifeblood of the marketing world. Performance marketing is a genre of this form of advertising that tries to assure both advertisers and digital marketing platforms of mutual benefits.
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