What is Conversion Copywriting?

Creating conversion copy is a data-driven method of writing text that motivates readers to take action. Conversion copywriters write advertisements, web copy, email newsletter campaigns, and even sales funnels. 

In conclusion, copywriters who are skilled at conversion are highly prized because they know how hard it is to do it right. And if they do it well, it can have a significant impact on an organization’s return on investment (ROI).

Business owners who use conversion copywriting gain insight into their sales funnels and client personas.

The 3 easiest ways to create conversion copies are

• Grabs the reader’s attention
• Retains the reader’s attention
• Persuades the reader to take action

What is Sales Copy?

A business’s sales copy should communicate what it is selling in an appealing way that the consumer does not reject it. It attempts to persuade the visitor to buy a product or service. An effective sales copy emphasizes the benefits the customer receives from the product being sold. A customer’s value is what makes a good sales copy.

For mass consumption, sales copy is too dry. You can’t use it for your blog posts, or it will put your readers to sleep. And sales landing pages should ideally use it. 

Therefore, you should appeal to their emotions and appeal directly to their desires to buy what you are selling. The key here is to target pain points, point out your competitive advantages, and appeal to your target demographic.

What is SEO Copywriting?

Search engine optimization copywriting involves optimizing specific content for search engines in order to drive traffic. There are several key phrases in this content that users actively search for in order to locate information online. And search engines can rank websites higher when they have content that is user-friendly and keyword-focused.

Search engine optimization copywriters conduct keyword research and craft content to attract more users to websites. Meanwhile, a regular copywriter’s job is to conduct market research and determine which copy will be persuasive to existing customers.

Focusing on the user before search engine algorithms is the key to writing content that ranks in the search results. The more relevant your content is to what a user is searching for, the higher your chances of ranking well and attracting traffic.

In conclusion, think about the following principles of conversion copywriting the next time you’re writing a home page, landing page, ad, or anything that requires someone to act right then and there.

• Do your research.
• Start at the finish.
• Take your reader through the buyer’s journey.
• Use positive calls to action.  (‘Try’, ‘Join’, ‘Grow’, ‘Smash’)

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Certain digital performance marketing channels are more useful than others to ensure conversion in case of the real estate industry.

Pay-per-click advertising

There are many performance marketing strategies that digital platforms and advertisers can negotiate. The best possible strategy for real estate is to have a pay-per-click policy, which means that the advertiser pays a specified rate for every click their advert gets on the platform.

Native advertising is believed to be one of the essential pay-per-click performance marketing tools. It engages with users who are consuming related products and thus targets only the relevant audience. In such a situation, the click-through rate remains high, and conversion levels can also be expected to be high.

Social media pay-per-click ads are also common for the real estate sector. As these ads are directed only towards those users in the target audience group, it often generates a reasonable interest among potential customers.

SEO and SEM

SEO (Search Engine Optimization) is essential for all real estate businesses to ensure that they have a competitive edge over their customers. The better the SEO for a business’s website and adverts, the higher it will appear on the SERP (Search Engine Results Page) for the relevant keywords.

The website for a real estate firm should conduct regular SEOs. The blog posts and other promotional content created by the business should also be search engine optimized.

Related to SEO is SEM (Search Engine Marketing). In SEM, businesses bid on specific keywords to ensure that their business appears higher when searching for those keywords.

SEO and SEM are beneficial for the real estate business because it ensures engagement with users searching relevant tags and are already potentially interested in converting.

But SEO and SEM are also continuous processes. Businesses must keep updating and modifying their content to get the best possible results of the SERP.

How can real estate businesses implement performance marketing channels?

There are multiple performance marketing channels for real estate firms. But to properly utilize these channels, the firms need to have an organized digital marketing strategy and training program. This is where Mo Mantra comes to aid.

We maintain a social media calendar to ensure relevant content on all social media platforms is posted regularly. This ensures that the pay-per-click advertising remains a continuous source of inflow of potential buyers.

We also have skilled developers that can perform SEO consistently.

Real estate is one of the most competitive business markets in the world. Every day, vast amounts of money are invested in this business and increasingly, a large share of this investment is being taken up by various performance marketing channels that are the best source for locating and converting potential buyers.

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With a boom in the Internet, digital marketing has become a prime source of bringing business through the Internet and thereby flourishing the market. Digital marketing and advertising have been growing at an astounding rate of 25 to 30% in India annually.

Mo Mantra – a digital marketing platform, has been involved continuously in leveraging digital marketing to help businesses grow and tap into their potential customers. Mo Mantra has adopted innovative ideas to stay ahead in the competition and provide an effective strategy to get maximum traffic for the clients.

The formulation of creative digital marketing campaigns has helped organizations to gain their clients’ full attention. We’ve helped increase the rank of the client websites in various search engines. Mo Mantra has devised different unique interactive marketing strategies for creating a long-term relationship with its clients. We have brought even the smallest of the startup on the world forum by making it a brand with a digital marketing approach.

With so much hard work and dedication, MoMantra deserves to be appreciated and given recognition. And what better credit can we have than our CEO & Founder, Mr. Ankit Nalotia, getting nominated and included in the final list of Impact Digital Power 100 with big shots of the digital ecosystem.

Yes, we bagged it. Ankit Nalotia has found himself in the top 100 names impacting the digital world.

It is challenging to achieve such appreciation with the jury and the pre-decided parameters and importance of those IMPACT parameters.

Some names on the jury panel included bigwigs like NASSCOM, Aditya Birla Group, CISCO, IVC Association, TE GLOBAL, Nishikanth Desai Associates, etc.

There was a comprehensive list of 200 aspiring personalities who have helped towards the growth of India’s digital ecosystem. Right from advertisers, investors, agencies, ad-tech companies, thinkers, enablers to other digital platforms; these are the personalities that have changed the way the digital world functions and have churned out immense benefits. These personalities have made their mark in the thriving digital ecosystem of India.

Interestingly, the jury brought down these names to 100 nominees, who then made it to the final list. These nominees were judged as per the parameters and weightage as follows –

• Their ability to influence the development of digital media in the country along with controlling other positions of authority
• Their leadership skills and experience to prove themselves as a leader in the development of digital media
• Their potential to create a significant impact on digital media in the coming 12 months
• To have essential projects, award-winning campaigns, and accomplishments to their name which make them stand where they are today

And Ankit Nalotia, the CEO and Founder of MoMantra, found his way and a respectful recognition in the final list of Impact Digital Power 100 among the biggest names in the digital world.

A massive round of applause and congratulations to Ankit Nalotia and MoMantra for proving that a dream takes sweat, grit, and hard work to become a reality.

It is a proud moment yet again for Mo Mantra.

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What Are The Types Of Digital Marketing?

Digital marketing has grown from being channelized through online marketing campaigns to newer dimensions. In fact, billboards, TV, radio, which are the offline digital marketing media, still play a role in present-day digital marketing.

The following are the main broad categories of digital marketing:

Search engine optimization

Abbreviated as SEO, this digital marketing branch has two sub-categories, namely, on-page and off-page SEO. On-page SEO is focused on building the content so that visitors are engaged to take action after reading quality content. Off-page SEO deals with activities such as back-linking. Ultimately, the goal of SEO is to increase the number of visitors that visit the site. So that search engines such as Google rank the site highly on search results.

Pay Per Click (PPC)

In PPC, advertisers buy visits to a site if their advertised ads are clicked. The advertisers pay a fee for every click made. A popular form of PPC is search engine advertising, in which advertisers place bids for placing ads in sponsored links of a search engine when a user searches based on a keyword that is relevant to the advertised product/service.

Social media marketing

Social media is being used by more and more people daily. Popular social media platforms such as Facebook, Twitter, and LinkedIn, are being used by millions of people worldwide. The amount of users on these social platforms provides advertisers opportunities to market their products and services on such platforms. Not only can advertisers target specific demographic groups, but they can expect more conversions by way of product enquiries, sales, and purchases. So it is not uncommon to see many product companies posting ads on social media sites, having dedicated landing pages etc.

Content marketing

Although the Internet is now multi-media, a large number of users still read textual content. This is where content marketing comes into the picture. By providing quality information, content marketing can serve customers’ needs for information, guidance, and therein invest an opportunity to get a sale, product enquiry, or service request. In digital marketing, content marketing is viewed as the bread and butter of long-term marketing and is considered to have slow but long-term and permanent results.

Email marketing

Modern technology provides an opportunity to send personalized communication in the form of email marketing messages. When sent to a person’s email inbox, there are more chances of the person reading it. But it is important to also send emails with the consent of the recipients. Email marketing is therefore done best, if done ethically. There are many email marketers who send mass emails to recipients without their consent. Although this could yield results, it is generally considered bad marketing considering that it may lead to a poor brand reputation.

Affiliate marketing

This is an online marketing methodology that allows affiliates of a product or service owner to earn a commission if the affiliates refer to the product or service. Affiliates can also earn a commission if the product is sold, even though the affiliate has not manufactured the product. In simpler words, affiliate marketing can be as simple as sharing information on a product or service on a blog, website, or social media platform. Each time a user clicks through the link that the affiliate has shared, they earn a commission. Each time a user purchases the product they visited via the shared link, the affiliate earns more commission.

Conclusion

The aforementioned are the broad categories of digital marketing. Unlike what people think, digital marketing is as difficult as traditional marketing but has a wider, larger, and vaster impact. We at Mo Mantra put in a lot of thought and planning and ensure that digital marketing is done adequately.

Mo Mantra helps organizations turn into money-spinners through effective Digital Marketing!

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