This is, oddly enough, great power to wield. Ask any advertiser or marketing expert like Mo Mantra and they, with a straight face, will tell you that the right combination of jingles can set their brand and product up for decades of success.

The Basic Yet Powerful Benefits of Jingles for Advertisements

This tune is designed to get stuck in your head, no joke—the catchier the jingle, the more effective its communication potential.

• They have great attractive appeal, meaning a jingle can make people sit up and listen, like children at a fair
• You won’t even need to display your product once people start to recall your signature jingle tune. Imagine the possibilities for radio advertising. Yes, radio is still around, and it is still popular
• The right jingle evokes memories, induces nostalgia, and provokes an emotional response all round

The earworm effect of jingles is nothing less than magical. It is even easier to find people to compose these sound effects, given the current 2k generation’s penchant for all things progressive, including the ‘trendy music’ scene.

Retentive Power of Jingles

No matter your age, you are sure to sink into a pool of nostalgia upon hearing a catchy tune that takes you back to your childhood. Jingles have much the same effect, only they do it in a matter of weeks or months instead of fermenting for years to create that singular retentive effect in consumers/customers.

How to Use Jingles in Advertisements

Begin by deciding whether you want your particular jingle to sound along with your company’s slogan or tagline, or if you prefer it to come a second before, even a second after.

• This is not a light or simple decision. In fact, it has potent psychological influences, owing to how people will react to the sound in connection with what they see on screen
• Remember that the sound alone is not your advertising framework, but how well the jingle frames the entire ad
• Think child-like while keeping in sync with the core theme or message of your service, brand, or product
• Needless to say, avoid disruptive and annoying jingling sounds. This will end up ticking customers off
• Jingles can be used by both local small businesses and national companies alike
• Radio and TV are the best, most effective places to use jingles in your adverts

Using Jingles After They Become Popular

Once your jingle becomes a household tune, you can ‘twist’ your ad campaigns a little.

• Make ad-actors vocalize the jingle. This creates a psychological sense of relatability and makes people (especially children) emulate and therefore remember the sound
• Alternatively, go for an all-silent approach during the first few minutes of your advertisement. This encourages viewers to make the jingle sound in their heads when a ‘cue’ appears on the screen. As the ad nears its finish, bring all sound back, and cue the jingle for optimum effect.

Mo Mantra has successfully created jingles for some popular brands with excellent results. Visit our website www.momantra.com and contact us. We will create some catchy corporate brand jingles for your brand to market your product and increase sales.

The post How Do Jingles Help With Branding? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.

The very words’ Offline Advertising’ can make some people go, “But everyone, and their grandmothers, are online these days.” But many have underestimated the sheer marketing power (even genius) of Out-Of-Home (OOH) advertising.

• The public approach in engaging customers never gets old
• As non-digital and traditional it is, the idea serves multiple purposes, many of them highly effective

If done right, anything from billboards, bus-side and car-top ads, and fancy roadside banners can work marvels in promoting your brand to…get this…everyone who is NOT online at that point in time.

What About DOOH?

Digital out-of-home advertising, or DOOH, works in much the same way. By relying on (and implementing) AdTech services like personalization, tracking, measurement, geofencing, attribution, and retargeting, you can still be digital and remain offline at the same time.

• Just imagine digital billboards, and you will get an idea of where THIS idea is going
• From a strict business perspective, you need to transition from OOH to DOOH. You are already late to the party if you haven’t!!

Using most of the techniques perfected under the OOH banner, you need to modify and adapt them to the DOOH playing field, and you’re good to go.

Benefits of OOH for Advertisers

We’re well into a world where digitally-enabled OOH has become a thing. Suppose a person comes across your ‘offline’ ad, and they use scan (or other) options to learn more about it via their smartphones.

• Nearly every competent business has an app these days. Linking back your OOH campaigns to said app(s) will sooner lead to business success
• Location-based data is definitely used when a customer turns to an app to discover your brand or service
• Imagine a hundred such discoveries, a thousand, a million, each one generating a ‘traffic map’ for you to study, which in turn will help you target all the right audiences based on their geo-position
• Measuring viewership of OOH ads unravels along these lines, especially in tandem with tech tools like geofencing and retargeting

Next comes the part where advertisers ascertain whether someone actually viewed their ad in that location, or learned more about it elsewhere at a later time. This is an especially valuable tool if you aim to drive foot traffic to your dedicated storefront(s).

Billboard Ideas for OOH

A. Full-Motion Digital

Busy transit routes and digital content for wide outdoor spaces have inspired a new-age trend in billboard design, namely dynamic full-motion digital spectacles sure to catch the eye. Full-motion DOOH has become an established success story. Imagine New York City without Times Square, and you will start to see how powerful full-motion digital OOH has become.

B. Light-Surround Illustration

This design is just as easy to visualize, namely static bulletins and billboards, but with a nice digital-touched outer ‘frame’ to help catch the eye of customers on the go. You can also sync multiple billboards to create visual effects that remain in people’s minds long after they reach their destinations. This design plays a ‘trick’ on the brain, in that it makes your OOH ad appear larger than life while leaving room for you to change or modify said billboard without altering the entire illustration and/or light-play.

Reports have indicated that 46 percent of an all-adult survey has searched for the product online after seeing it first through an OOH ad. MoMantra helps you incorporate OOH media advertising into your multi-channel campaigns. We will use OOH media and make you exclaim WOW on seeing the results!!

The post How Does OOH Media Advertising Work? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.