Project Overview

Seros Logistics

Objective

The group is into the logistics business for decades and has been operating these businesses under six different identities altogether. The goal was to compile these six firms into one and re-launched it under the name of Seros Logistics targeting the B2B sector.

Our Approach

Strong market research and justified logo options were presented to the client, the focus was to stand out in terms of colours and brand recognition amongst the competitors.

Brand Identity

The essence was to bring newness with a corporate identity that could make it stand out in the industry as one of the leaders. We focused on its operations on land and sea, which are highlighted with the green and blue colours, respectively.

Corporate Website

The brand had a vast experience and history of operating into the logistics domain. The website highlights the scale of operations brand is managing on the face of it along with the diverse services it offers

Corporate Website

The brand had a vast experience and history of operating in the logistics domain. The website highlights the scale of operations the brand is managing along with the diverse services it offers.

Asset Branding

From vessels to barges and trucks to loaders. From office signage to staff uniforms, the brand identity was imposed in a strategic and creative manner.

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