Project Overview
Objective
The goal was to drive leads, spur site visits, and secure closures by presenting a compelling steel offer that creates market excitement while maintaining a class. Through this strategic approach, we aim to enhance brand visibility, build trust, and establish Paton Towers as the preferred choice for those seeking a perfect blend of cost-effectiveness and ideal location in real estate investments.
Our Approach
Mumbai being a diverse real estate market starting from 30 lacs to 30 crs and onwards. People normally compromise on the location to fit within the budget. We found it similar to arranged marriage proposals requested in matrimony ads. One in the quest of a 'Perfect Match' hardly finds one and has to make compromise. We took our inspiration from it and came up with – Perfect match – where Mr price meets Ms location
