Chheda’s snacks are Mumbai's renowned along with a 25-year-old legacy. The goal was to create a buzz among the TG with messages they would like to consume that would end up with them buying the products.
For Chhedas snacks, we came up with the main campaign "Anytime Chhedas" and for Udupi Munch, we came up with the campaign "Be Like Anna."
Today, Chheda's processes 40 tonnes of bananas on a daily basis, which shows just how much their banana chips are loved. But their hero snacks also include potato chips, ethnic snacks, namkeens, and pop-up snacks. And by 2025, they will have diversified their product range to cater to all of India and be present across the world.
There won't be a Mumbaikar who doesn't love Chheda's snacks, and so is the case with food bloggers. While the influencers are mostly choosy and expensive, that wasn't the case with this brand. The food bloggers genuinely loved the brand and were more than willing to associate with it.
Please write to us today at contact@momantra.com and get in touch with our creative team to know more.