The post How The Real Estate Sector Uses Digital Performance Marketing Channels? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
]]>Certain digital performance marketing channels are more useful than others to ensure conversion in case of the real estate industry.
There are many performance marketing strategies that digital platforms and advertisers can negotiate. The best possible strategy for real estate is to have a pay-per-click policy, which means that the advertiser pays a specified rate for every click their advert gets on the platform.
Native advertising is believed to be one of the essential pay-per-click performance marketing tools. It engages with users who are consuming related products and thus targets only the relevant audience. In such a situation, the click-through rate remains high, and conversion levels can also be expected to be high.
Social media pay-per-click ads are also common for the real estate sector. As these ads are directed only towards those users in the target audience group, it often generates a reasonable interest among potential customers.
SEO (Search Engine Optimization) is essential for all real estate businesses to ensure that they have a competitive edge over their customers. The better the SEO for a business’s website and adverts, the higher it will appear on the SERP (Search Engine Results Page) for the relevant keywords.
The website for a real estate firm should conduct regular SEOs. The blog posts and other promotional content created by the business should also be search engine optimized.
Related to SEO is SEM (Search Engine Marketing). In SEM, businesses bid on specific keywords to ensure that their business appears higher when searching for those keywords.
SEO and SEM are beneficial for the real estate business because it ensures engagement with users searching relevant tags and are already potentially interested in converting.
But SEO and SEM are also continuous processes. Businesses must keep updating and modifying their content to get the best possible results of the SERP.
There are multiple performance marketing channels for real estate firms. But to properly utilize these channels, the firms need to have an organized digital marketing strategy and training program. This is where Mo Mantra comes to aid.
We maintain a social media calendar to ensure relevant content on all social media platforms is posted regularly. This ensures that the pay-per-click advertising remains a continuous source of inflow of potential buyers.
We also have skilled developers that can perform SEO consistently.
Real estate is one of the most competitive business markets in the world. Every day, vast amounts of money are invested in this business and increasingly, a large share of this investment is being taken up by various performance marketing channels that are the best source for locating and converting potential buyers.
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]]>The post Improve Your Digital Advertising Strategy With Performance Marketing appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
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Performance marketing platforms are those where paid digital adverts are displayed to customers. But no platform can show ads from all businesses to users all the time. The platform can pick and choose which user gets to see which specific ad at which specific time. This is what performance marketing schemes negotiate between the platforms and the advertisers.
The more an ad creates engagement, the more the advertiser pays the platform. The more the platform earns more from the advertiser, the more the platform promotes its ads. This is a complex cycle that involves many different elements.
Advertisers and platforms both divide users into different segments depending on their different interests and patterns. This segmentation is used to identify the target market for an advert. Advertisers pay to display their ads to their particular target audience.
Advertisers put in a ‘bid’ to a platform for a particular advertisement. They agree to pay a specific amount to show their ad to a specific group of users at a specific time. But digital advertising is not just about the money spent on the bid. Even if the bid is high and the ad gets to show to interested customers, it may not generate enough engagement or conversion. So the platform earns less from the ad, and it eventually reduces its exposure. The better an ad performs, the better exposure it is given.
Quality of the advert is equally important as the initial bid to ensure a good digital advertising campaign that is performance and result-oriented.
The best performance marketing channel may be native advertising. Much of digital advertising generates very low conversion rates. The only fool-proof channel with assured higher conversion rates is native advertising on websites where the target audience consumes related products.
Another performance marketing channel similar to native advertising is sponsored ads that help increase a business’s visibility.
The most common performance marketing channel in the 21st century may be social media platforms. Businesses need to find a strategy for each social media platform and then ensure a balance between their bid and their click-through rate. While conversion rates are harder to improve on social media platforms, they can be an essential marketing tool to build brand awareness and brand identity.
SEM (Search Engine Marketing) is another widespread performance marketing channel. In SEM, businesses choose to bid on specific keywords so that their webpage appears higher and more frequently in search results.
Affiliate marketing is a performance marketing channel that usually provides excellent results. Any website could be an affiliate for digital advertising and promote ads of other allied businesses.
Mo Mantra realises that digital advertising is the lifeblood of the marketing world. Performance marketing is a genre of this form of advertising that tries to assure both advertisers and digital marketing platforms of mutual benefits.
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]]>The post What Are Native Advertising And Its Types? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
]]>Nowadays, this type of advertisement that is cohesive with a page’s content is found everywhere on the internet. One can find them on social media feeds, promoted search results, and recommended content on a website.
Although widely prevalent, consumers do not easily spot them on a page and are not put off by the advertisements. Readers are exposed to the ads while browsing, as they are well-assimilated into the page’s design.
Any paid content can be a part of native advertisements, as long as they intermingle well with the ‘organic’ content of the page. This could include videos, infographics, or articles. The only criterion is that its design should match that of the platform where it is embedded. The viewer must not feel interrupted by the content of the native ads. It must also offer the type of information that the platform’s audience typically expects.
Native ads are not supposed to look like conventional banner ads or display ads. They must integrate well with the content of the page.
They could look like ‘In Feed’ Ads, advertisements that show up in the news feed on social media networks. Native ads may also be shown as content recommendations: the ‘suggested articles’ that appear below the article that was just read on a page. Finally, such advertisements may also be put up as search and ‘promoted ad listings,’ displayed at the top of Google search results or in the sidebar once a Google search has been done.
The terms content marketing and native advertising are erroneously used interchangeably by many advertising agency executives and marketers. Content marketing involves placing relevant, valuable content for a specific audience on an unpaid platform. Native advertising involves placing relevant, useful content for a specific audience on a paid platform. But these must be placed in a format that is comparable with the other content on the page and must not cause the user to feel disrupted. In this way, users engage better with native ads than with regular ads.
However, suitable labels must be marked around the content to ensure the paid placement of native advertisements is 100% transparent.
Mo Mantra ensures native ads appear seamlessly with the editorial content. This makes the viewers view the advertisements and spend more time looking at them. We create native ads that are more visually engaging. They have proven to drive higher purchase intent than traditional ads for most campaigns.
Ultimately, native ads work. As consumers turn more and more resilient to traditional forms of advertising, brands are apportioning bigger budgets towards such non-disruptive ad formats.
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