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Permission-Based Approach
Ever received annoying ‘wants to contact you’ messages? Worse, have you actually been messaged by someone you have no clue about? Imagine ten or more such brands bombarding you with ‘come shop with us’ demands, and they did not even say ‘May I?’
This may well be the age of Whatsapp and Instagram, but it is also the age of Consent. Personalized moves help you as a brand or service find apt audiences. It is ridiculously simple: who chooses to follow you will sooner or later shop with you.
SMS, More Power to You
Nearly everyone will know what it feels like to avoid entering an app, so you don’t intimate select people that you are online. With SMS marketing, nobody will ever know. The customer sees the text message and gets back to work, clicking on internal links only if they want to. This ties up nicely with the permission-based approach, detailed above.
All these moves ensure that a customer feels wanted, that you are giving them individualized attention. Psychologically, it primes them to think of you in a good light when the time comes, and they are ready to do some shopping.
Happy Birthday!
We wanted to take this moment to instill the power of a birthday email message, sent to your customers on, duh, their birthday.
Conclusion
Here are a few statistics to bear in mind, courtesy Wigzo:-
This marketing strategy is working great these days when nearly everyone in the world can be found online. Mo Mantra will help you attract customers through SMS and email marketing. We formulate marketing campaign strategies of brands old and new.
The post Does SMS and Email Marketing Help in the Growth of A Business? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
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