What is Conversion Copywriting?

Creating conversion copy is a data-driven method of writing text that motivates readers to take action. Conversion copywriters write advertisements, web copy, email newsletter campaigns, and even sales funnels. 

In conclusion, copywriters who are skilled at conversion are highly prized because they know how hard it is to do it right. And if they do it well, it can have a significant impact on an organization’s return on investment (ROI).

Business owners who use conversion copywriting gain insight into their sales funnels and client personas.

The 3 easiest ways to create conversion copies are

• Grabs the reader’s attention
• Retains the reader’s attention
• Persuades the reader to take action

What is Sales Copy?

A business’s sales copy should communicate what it is selling in an appealing way that the consumer does not reject it. It attempts to persuade the visitor to buy a product or service. An effective sales copy emphasizes the benefits the customer receives from the product being sold. A customer’s value is what makes a good sales copy.

For mass consumption, sales copy is too dry. You can’t use it for your blog posts, or it will put your readers to sleep. And sales landing pages should ideally use it. 

Therefore, you should appeal to their emotions and appeal directly to their desires to buy what you are selling. The key here is to target pain points, point out your competitive advantages, and appeal to your target demographic.

What is SEO Copywriting?

Search engine optimization copywriting involves optimizing specific content for search engines in order to drive traffic. There are several key phrases in this content that users actively search for in order to locate information online. And search engines can rank websites higher when they have content that is user-friendly and keyword-focused.

Search engine optimization copywriters conduct keyword research and craft content to attract more users to websites. Meanwhile, a regular copywriter’s job is to conduct market research and determine which copy will be persuasive to existing customers.

Focusing on the user before search engine algorithms is the key to writing content that ranks in the search results. The more relevant your content is to what a user is searching for, the higher your chances of ranking well and attracting traffic.

In conclusion, think about the following principles of conversion copywriting the next time you’re writing a home page, landing page, ad, or anything that requires someone to act right then and there.

• Do your research.
• Start at the finish.
• Take your reader through the buyer’s journey.
• Use positive calls to action.  (‘Try’, ‘Join’, ‘Grow’, ‘Smash’)

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With a boom in the Internet, digital marketing has become a prime source of bringing business through the Internet and thereby flourishing the market. Digital marketing and advertising have been growing at an astounding rate of 25 to 30% in India annually.

Mo Mantra – a digital marketing platform, has been involved continuously in leveraging digital marketing to help businesses grow and tap into their potential customers. Mo Mantra has adopted innovative ideas to stay ahead in the competition and provide an effective strategy to get maximum traffic for the clients.

The formulation of creative digital marketing campaigns has helped organizations to gain their clients’ full attention. We’ve helped increase the rank of the client websites in various search engines. Mo Mantra has devised different unique interactive marketing strategies for creating a long-term relationship with its clients. We have brought even the smallest of the startup on the world forum by making it a brand with a digital marketing approach.

With so much hard work and dedication, MoMantra deserves to be appreciated and given recognition. And what better credit can we have than our CEO & Founder, Mr. Ankit Nalotia, getting nominated and included in the final list of Impact Digital Power 100 with big shots of the digital ecosystem.

Yes, we bagged it. Ankit Nalotia has found himself in the top 100 names impacting the digital world.

It is challenging to achieve such appreciation with the jury and the pre-decided parameters and importance of those IMPACT parameters.

Some names on the jury panel included bigwigs like NASSCOM, Aditya Birla Group, CISCO, IVC Association, TE GLOBAL, Nishikanth Desai Associates, etc.

There was a comprehensive list of 200 aspiring personalities who have helped towards the growth of India’s digital ecosystem. Right from advertisers, investors, agencies, ad-tech companies, thinkers, enablers to other digital platforms; these are the personalities that have changed the way the digital world functions and have churned out immense benefits. These personalities have made their mark in the thriving digital ecosystem of India.

Interestingly, the jury brought down these names to 100 nominees, who then made it to the final list. These nominees were judged as per the parameters and weightage as follows –

• Their ability to influence the development of digital media in the country along with controlling other positions of authority
• Their leadership skills and experience to prove themselves as a leader in the development of digital media
• Their potential to create a significant impact on digital media in the coming 12 months
• To have essential projects, award-winning campaigns, and accomplishments to their name which make them stand where they are today

And Ankit Nalotia, the CEO and Founder of MoMantra, found his way and a respectful recognition in the final list of Impact Digital Power 100 among the biggest names in the digital world.

A massive round of applause and congratulations to Ankit Nalotia and MoMantra for proving that a dream takes sweat, grit, and hard work to become a reality.

It is a proud moment yet again for Mo Mantra.

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