With a boom in the Internet, digital marketing has become a prime source of bringing business through the Internet and thereby flourishing the market. Digital marketing and advertising have been growing at an astounding rate of 25 to 30% in India annually.

Mo Mantra – a digital marketing platform, has been involved continuously in leveraging digital marketing to help businesses grow and tap into their potential customers. Mo Mantra has adopted innovative ideas to stay ahead in the competition and provide an effective strategy to get maximum traffic for the clients.

The formulation of creative digital marketing campaigns has helped organizations to gain their clients’ full attention. We’ve helped increase the rank of the client websites in various search engines. Mo Mantra has devised different unique interactive marketing strategies for creating a long-term relationship with its clients. We have brought even the smallest of the startup on the world forum by making it a brand with a digital marketing approach.

With so much hard work and dedication, MoMantra deserves to be appreciated and given recognition. And what better credit can we have than our CEO & Founder, Mr. Ankit Nalotia, getting nominated and included in the final list of Impact Digital Power 100 with big shots of the digital ecosystem.

Yes, we bagged it. Ankit Nalotia has found himself in the top 100 names impacting the digital world.

It is challenging to achieve such appreciation with the jury and the pre-decided parameters and importance of those IMPACT parameters.

Some names on the jury panel included bigwigs like NASSCOM, Aditya Birla Group, CISCO, IVC Association, TE GLOBAL, Nishikanth Desai Associates, etc.

There was a comprehensive list of 200 aspiring personalities who have helped towards the growth of India’s digital ecosystem. Right from advertisers, investors, agencies, ad-tech companies, thinkers, enablers to other digital platforms; these are the personalities that have changed the way the digital world functions and have churned out immense benefits. These personalities have made their mark in the thriving digital ecosystem of India.

Interestingly, the jury brought down these names to 100 nominees, who then made it to the final list. These nominees were judged as per the parameters and weightage as follows –

• Their ability to influence the development of digital media in the country along with controlling other positions of authority
• Their leadership skills and experience to prove themselves as a leader in the development of digital media
• Their potential to create a significant impact on digital media in the coming 12 months
• To have essential projects, award-winning campaigns, and accomplishments to their name which make them stand where they are today

And Ankit Nalotia, the CEO and Founder of MoMantra, found his way and a respectful recognition in the final list of Impact Digital Power 100 among the biggest names in the digital world.

A massive round of applause and congratulations to Ankit Nalotia and MoMantra for proving that a dream takes sweat, grit, and hard work to become a reality.

It is a proud moment yet again for Mo Mantra.

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Permission-Based Approach

Ever received annoying ‘wants to contact you’ messages? Worse, have you actually been messaged by someone you have no clue about? Imagine ten or more such brands bombarding you with ‘come shop with us’ demands, and they did not even say ‘May I?’

• Email newsletters can be weekly or monthly, meaning little to no spam for the customer
• They make the customer choose, instead of subjecting them to a surprise they may not want, let alone be ready for
• Much the same can be said about SMS travel notifications (more on this later)

This may well be the age of Whatsapp and Instagram, but it is also the age of Consent. Personalized moves help you as a brand or service find apt audiences. It is ridiculously simple: who chooses to follow you will sooner or later shop with you.

SMS, More Power to You

Nearly everyone will know what it feels like to avoid entering an app, so you don’t intimate select people that you are online. With SMS marketing, nobody will ever know. The customer sees the text message and gets back to work, clicking on internal links only if they want to. This ties up nicely with the permission-based approach, detailed above.

• SMS marketing helps people stay connected with your brand and serves as an elegant reminder
• Speaking of reminders, you can prepare customers in advance to expect an email from your brand or service
• You can also inform them to check if your emails are going to the Spam folder
• Emails can carry the bulk of your content, while SMSs serve to ‘close the deal’ at a later time

All these moves ensure that a customer feels wanted, that you are giving them individualized attention. Psychologically, it primes them to think of you in a good light when the time comes, and they are ready to do some shopping.

Happy Birthday!

We wanted to take this moment to instill the power of a birthday email message, sent to your customers on, duh, their birthday.

• As people in a fast-paced digital society, we are more inclined to have Facebook remind us of upcoming birthdays than we are to open, say, a journal or diary and mark the date on a wall calendar like our parents and grandparents used to do
• By wishing people on their birthdays, you perform an ultra-simple ‘marketing via bonding’ move that will, in all probability, set you up for customer-centric success.

Conclusion

Here are a few statistics to bear in mind, courtesy Wigzo:-

• “59% of survey respondents say personalized and innovative email influences their online purchase decisions.”
• “25% of companies in one survey said that email marketing is one of their ideal channels in terms of ROI.”
• “66% of the audience prefer SMS over email/call as it is an instant and convenient way to connect with the brand and get real-time information of the products and offers.”
• “Outclass personalized SMS experience can offer 55% of the audience to happily buy more products and increase customer engagement.”

This marketing strategy is working great these days when nearly everyone in the world can be found online. Mo Mantra will help you attract customers through SMS and email marketing. We formulate marketing campaign strategies of brands old and new.

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