The post Are Print Ads Really Effective? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
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Despite the Digital Age and its growing prominence in everyone’s lives, people are still drawn to good old-fashioned paper products. These can be anything from journals and novels to maps, calendars, and print ads.
According to an article by Sabline Carbaugh on LinkedIn, around 80% of prospective customers respond to direct printed mail advertisements. Only 45% are said to act on anything electronic.
When it comes down to it, all great adverts need to inspire trust. Fake advertising and the Internet have been besties for a long time, which lends added credibility to print ads. With them, even the advertiser will be less inclined to invest in misleading marketing campaigns.
This point is especially useful for small businesses who are prone to categorizing their ‘loyal customer bases’ into demographics.
Conclusion
Magazines and newspapers are not just a collection of advertisements. They inform readers and subscribers, adding to their sense of ‘value for money’. When these same people encounter print ads in these mediums, they respond to it with a sense of ‘informed trust’.
Mo Mantra combines print ads with highly targeted digital campaigns, making it the best bet for any business, large or small.
It is not recommended that you select one advertising medium over another. Print ads still hold fast to their crown; we help to ‘ally’ them with digital kingdoms. The ‘marriage’ is sure to smoothen all your marketing woes and help you keep one foot in the traditional past and another in the 2K future.
The post Are Print Ads Really Effective? appeared first on Trending News On Search Engine, Social Media, SEM - Mo Mantra.
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