If you leverage social media channels like Facebook, Instagram, Pinterest, Youtube, etc in the best possible way, it will be a boon for your business to survive the competition. According to a global survey, 74% of people follow brands on social media, and 96% of them also interact with them on social media. Social media also plays an important role in influencing viral marketing.

What is Social Media Marketing?

Social media marketing or SMM is the way to connect with your right audience to build brand awareness, increasing sales, and drive website traffic. SMM is the process of internet marketing that involves creating & sharing content in order to achieve your marketing & branding goals. The major platforms at the moment are Facebook, Instagram, TikTok, Pinterest, Youtube, Twitter & Snapchat.

We’ve created this guide to provide an introduction to how social media can be helpful for your business.

We’ve created this guide to provide an introduction to how social media can be helpful for your business.

1) Build a more personal business relationship.

Social media is not a one-way but a two-way channel where interactions happen from both sides i.e it’s not only about the amazing sales pitch you deliver to your audience but also provides you with an opportunity to build harmony with your client and prospects.

Social media platform helps you to give a human character to your brand & build an authentic relationship with your coterie.

2) Promote your business more productively.

According to a study, 75% of small businesses engage with new customers through social media platforms.

“Advertising” is the most common way to promote a business on social networking. With a well-knitted plan of action, your efforts will surely pay off on social media. Thanks to the advanced options of remarketing, you are now able to contact your previous customer or audience that had used your product or enquired about it.

3) Get insights about your business.

Did you know there is ample of information hiding behind all your social media strategy?

All your social media activity from updating/posting a campaign to interaction with your customer & other activity, all this amass & forms an extremely useful data. This information can benefit you in understanding your right audience with the right age, behavior and their interest. Encapsulating this data can help you build a more successful social media strategy for much better results and help you eliminate your previous mistakes.

Social networking is a boon & if you can leverage its possibilities your business will definitely gain from it. With a good strategy, some creative visuals & content, you can achieve your marketing goals with fewer resources.

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